{"id":10184,"date":"2018-04-11T06:19:30","date_gmt":"2018-04-11T06:19:30","guid":{"rendered":"http:\/\/faceinews.com\/?p=10184"},"modified":"2018-04-11T06:19:30","modified_gmt":"2018-04-11T06:19:30","slug":"discovery-kidsin-collaboration-with-rohit-shetty-picturez-and-reliance-animation-set-to-disrupt-kidsgenre-with-the-launch-of-little-singham","status":"publish","type":"post","link":"https:\/\/www.faceinews.com\/?p=10184","title":{"rendered":"Discovery Kidsin collaboration with Rohit Shetty Picturez and Reliance Animation set to disrupt kid\u2019sgenre with the launch of Little Singham"},"content":{"rendered":"<p style=\"font-weight: 400;\"><a href=\"http:\/\/faceinews.com\/wp-content\/uploads\/2018\/04\/Pic-1.jpg\" rel=\"attachment wp-att-10185\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10185 size-full\" src=\"http:\/\/faceinews.com\/wp-content\/uploads\/2018\/04\/Pic-1.jpg\" alt=\"Pic-1\" width=\"606\" height=\"404\" srcset=\"https:\/\/www.faceinews.com\/wp-content\/uploads\/2018\/04\/Pic-1.jpg 606w, https:\/\/www.faceinews.com\/wp-content\/uploads\/2018\/04\/Pic-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>India\u2019s Super Hero IP \u2018Little Singham\u2019 with never-before scale aims to shake-up kid\u2019s genre<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>Ties up with Indian Council for Child Welfare National Bravery Award to inspire children across the country<\/strong><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><a href=\"http:\/\/faceinews.com\/wp-content\/uploads\/2017\/11\/Faceinews-Logo-Copy.png\" rel=\"attachment wp-att-7654\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7654\" src=\"http:\/\/faceinews.com\/wp-content\/uploads\/2017\/11\/Faceinews-Logo-Copy.png\" alt=\"Faceinews Logo - Copy\" width=\"173\" height=\"43\" \/><\/a><\/p>\n<p style=\"font-weight: 400;\"><strong>Chennai, April 10, 2018<\/strong>\u00a0&#8211; Discovery Kids, the leading kids channel from Discovery Communications India, in collaboration with<strong>Rohit Shetty Picturez<\/strong>and<strong>\u00a0Reliance Animation,\u00a0<\/strong>a Reliance Entertainment company, is all set to disrupt kid\u2019s genre with the launch of new animation series \u2018<strong>Little Singham\u2019.<\/strong>Inspired by \u2018Singham\u2019,India\u2019s most successful supercop brand and one of the biggest Bollywood blockbusters of all time, Little Singham, aims to become India\u2019s favorite animation character, targeting children in the age-group of 5-11 years. Little Singham will be launched at a never-before scale with 156 episodes and 5 tele features. The new animation series will be aired in 3 languages- Hindi, Tamil and Telugu. Dabur Red Paste has come on-board as the title sponsor of Little Singham.<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">Discovery India has tied-up with Indian Council for Child Welfare National Bravery Awards to inspire young children across the country. As a part of this tie-up, Discovery Kids will run a special Little Singham episode based on the real-life stories of\u00a0<strong>ICCW National Bravery Award<\/strong>(ICCW NBA) winners.Two children \u2013\u00a0Sonu Mali (from Rajasthan) and Shivampet Ruchitha (from Hyderabad), recipient of ICCW NBA awards in2016 and 2015 respectively were personally present on the occasion.<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\"><strong>Ace Director, Producer &amp; Mentor of Little Singham<\/strong>,\u00a0<strong>Rohit Shetty<\/strong>, also engaged with select Police officials from Mumbai Police along with their children at the launch press conference of Little Singham.<\/p>\n<p style=\"font-weight: 400;\">\u201cLittle Singham was conceptualized based on an insight that every child wants to be a super hero, wants to help others if the situation arises. Little Singham, the brave young super cop, defends the residents of his home town Mirchi Nagar against all evil in this out and out entertaining animation series,\u201d said,\u00a0<strong>Rohit Shetty<\/strong>. \u201cWe are delighted to have the august company of select brave police officials from Mumbai Police along with their children as well as ICCW National Bravery Award recipients on the launch of Little Singham. We respect their valor and hope that all the children across the country will get inspired to do more good for the society at large for a better\u00a0<span data-term=\"goog_535195437\">tomorrow<\/span>.\u201d<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">Discovery Kids has achieved almost 200% growth in ratings since February 2018, post the launch of a new animation series \u2018Bandbudh aur Budbak\u2019. The launch of Little Singham on\u00a0<span data-term=\"goog_535195438\">April 21<\/span>\u00a0is expected to further catapult the ratings of Discovery Kids to its historic high ever in the country.<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">Speaking about\u00a0<strong>Little Singham<\/strong>,\u00a0<strong>Uttam Pal Singh- Head of Discovery Kids<\/strong>, said, \u201cThe kid\u2019s genre in India has been largely devoid of ground-up Super Heroes. Little Singham is a very bold and at scale attempt to fill this gap. We have worked with a world class animation partner Reliance Animation to produce this masala faceted series rooted in action, adventure &amp; comedy to attract attention of kids across the country.\u201d<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\"><strong>Shibasish Sarkar, COO, Reliance Entertainment<\/strong>, added, \u201cWe are delighted that the Singham franchise is extending itself to kid\u2019s genre in India. We are confident that kids across the country will love this new entertaining series. We have engaged as many 250 animation artists on this project who have been working for than 6 months to get ready for this mega launch. The presence of Rohit Shetty as a mentor of Little Singham will further help in penetrating deep across the country.\u201d<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\"><strong>Little Singham<\/strong>\u00a0will premiereon Discovery Kids channel starting\u00a0<span data-term=\"goog_535195439\">April 21, 2018<\/span>. India\u2019s youngest Supercop, with the intro line \u2013 \u2018<strong>Police kiwardi, Sher kaDamm, Naamhaimera \u2013 Little Singham<\/strong>!\u2019 is an apt representation of\u00a0<strong>Discovery Kids\u2019 brand purpose<\/strong>\u00a0\u2013\u00a0<strong>Super Heropanti<\/strong>.<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">Watch all new and exciting animation series Little Singham from\u00a0<span data-term=\"goog_535195440\">21st April at 1:30 PM and 5:30 PM<\/span>\u00a0on Discovery Kids<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s Super Hero IP \u2018Little Singham\u2019 with never-before scale aims to shake-up kid\u2019s genre Ties up with Indian Council for Child Welfare National Bravery Award to inspire children across the country Chennai, April 10, 2018\u00a0&#8211; Discovery Kids, the leading kids channel from Discovery Communications India, in collaboration withRohit Shetty Picturezand\u00a0Reliance Animation,\u00a0a Reliance Entertainment company, is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10185,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-10184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"_links":{"self":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/10184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10184"}],"version-history":[{"count":1,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/10184\/revisions"}],"predecessor-version":[{"id":10186,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/10184\/revisions\/10186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/media\/10185"}],"wp:attachment":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}