{"id":10367,"date":"2018-04-20T09:05:01","date_gmt":"2018-04-20T09:05:01","guid":{"rendered":"http:\/\/faceinews.com\/?p=10367"},"modified":"2018-04-20T09:05:01","modified_gmt":"2018-04-20T09:05:01","slug":"tata-starbucks-launches-limited-edition-beverage-celebration-150-in-stores-to-commemorate-150-years-of-the-tata-group","status":"publish","type":"post","link":"https:\/\/www.faceinews.com\/?p=10367","title":{"rendered":"Tata\u00a0Starbucks\u00a0launches\u00a0limited-edition\u00a0beverage,\u00a0Celebration\u00a0150,\u00a0in\u00a0stores\u00a0to\u00a0commemorate\u00a0150\u00a0years\u00a0of\u00a0the\u00a0Tata\u00a0Group"},"content":{"rendered":"<p><strong><a href=\"http:\/\/faceinews.com\/wp-content\/uploads\/2018\/04\/Celebration-150..jpg\" rel=\"attachment wp-att-10342\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10342 size-full\" src=\"http:\/\/faceinews.com\/wp-content\/uploads\/2018\/04\/Celebration-150..jpg\" alt=\"Celebration 150.\" width=\"303\" height=\"480\" srcset=\"https:\/\/www.faceinews.com\/wp-content\/uploads\/2018\/04\/Celebration-150..jpg 303w, https:\/\/www.faceinews.com\/wp-content\/uploads\/2018\/04\/Celebration-150.-189x300.jpg 189w\" sizes=\"auto, (max-width: 303px) 100vw, 303px\" \/><\/a><\/strong><\/p>\n<p><a href=\"http:\/\/faceinews.com\/wp-content\/uploads\/2017\/11\/Faceinews-Logo-Copy.png\" rel=\"attachment wp-att-7654\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7654\" src=\"http:\/\/faceinews.com\/wp-content\/uploads\/2017\/11\/Faceinews-Logo-Copy.png\" alt=\"Faceinews Logo - Copy\" width=\"173\" height=\"43\" \/><\/a><\/p>\n<p><strong>Kolkata,\u00a0April\u00a019,\u00a02018:\u00a0<\/strong>Tata\u00a0Starbucks\u00a0proudly\u00a0celebrates\u00a0150\u00a0years\u00a0of\u00a0its\u00a0JV\u00a0Partner\u00a0in\u00a0India,\u00a0the\u00a0Tata\u00a0Group,\u00a0in\u00a0its\u00a0sixth year\u00a0of\u00a0the\u00a0business\u00a0partnership.\u00a0This\u00a0partnershipexemplifies\u00a0a\u00a0perfect\u00a0synergy\u00a0of\u00a0corporate\u00a0and\u00a0ethical\u00a0values,\u00a0and\u00a0a quest\u00a0for\u00a0excellence\u00a0that\u00a0binds\u00a0Tata\u00a0and\u00a0Starbucks\u00a0together\u00a0in\u00a0India.\u00a0To\u00a0honor\u00a0this\u00a0legendary\u00a0milestone,Tata\u00a0Starbucks announced\u00a0the\u00a0launch\u00a0of\u00a0a\u00a0limited-edition\u00a0beverage\u00a0&#8211;\u00a0<em>Celebration\u00a0150\u00a0&#8211;\u00a0<\/em>from\u00a0April\u00a018,\u00a02018\u00a0till\u00a0April\u00a030,\u00a02018.<\/p>\n<p>Jamsetji\u00a0Tata\u00a0set\u00a0up\u00a0the\u00a0Tata\u00a0Group\u00a0150\u00a0years\u00a0ago\u00a0with\u00a0a\u00a0vision\u00a0that\u00a0placed\u00a0the\u00a0community\u00a0at\u00a0the\u00a0core\u00a0of\u00a0its\u00a0purpose. Over\u00a0the\u00a0years,\u00a0the\u00a0foresight,\u00a0courage\u00a0andtransformative\u00a0impact\u00a0of\u00a0the\u00a0group\u00a0have\u00a0propelled\u00a0it\u00a0into\u00a0becoming\u00a0a\u00a0global powerhouse,\u00a0while\u00a0community\u00a0continues\u00a0to\u00a0be\u00a0at\u00a0the\u00a0heart\u00a0of\u00a0everything\u00a0the\u00a0group\u00a0does.<\/p>\n<p>The limited-edition\u00a0<strong>Starbucks\u00ae Celebration 150\u00a0<\/strong>beverage pays homage\u00a0to\u00a0150 years of Tata. In an India-first, Celebration\u00a0150\u00a0is\u00a0a\u00a0blend\u00a0of\u00a0signature\u00a0Starbucks\u00aeespresso\u00a0and\u00a0the\u00a0classic\u00a0Italian\u00a0dessert\u00a0\u2013\u00a0the\u00a0Tiramisu\u00a0Cake.\u00a0Espresso, cake,\u00a0milk\u00a0and\u00a0ice\u00a0come\u00a0together\u00a0to\u00a0create\u00a0the\u00a0perfect\u00a0indulgence.\u00a0The\u00a0beverage\u00a0is\u00a0finished\u00a0with\u00a0a\u00a0layerof\u00a0coffee\u00a0crunch and\u00a0topped\u00a0with\u00a0whipped\u00a0cream\u00a0and\u00a0coffee\u00a0dusting.<\/p>\n<p>\u201cThe\u00a0TataStarbucks\u00a0partnership\u00a0has\u00a0been\u00a0incredibly\u00a0successful\u00a0in\u00a0India.\u00a0We\u00a0have\u00a0achieved\u00a0unprecedented\u00a0growth\u00a0acrossseven\u00a0cities\u00a0and\u00a0116\u00a0stores,\u00a0making\u00a0India\u00a0ourfastest\u00a0growing\u00a0emerging\u00a0market,\u201d\u00a0said\u00a0<strong>Mr.\u00a0Sumitro\u00a0Ghosh,\u00a0ceo,\u00a0TataStarbucks\u00a0Pvt.\u00a0Ltd.\u00a0<\/strong>\u201cThis\u00a0partnership\u00a0represents\u00a0two\u00a0organizations\u00a0that\u00a0share\u00a0the\u00a0same\u00a0values\u00a0andvision\u00a0for\u00a0growth,and\u00a0we\u00a0are\u00a0committed\u00a0to\u00a0earning\u00a0the\u00a0trust\u00a0and\u00a0respect\u00a0of\u00a0our\u00a0Indian\u00a0customers\u00a0through\u00a0the\u00a0unparalleled\u00a0Starbucks Experience,\u201d he\u00a0added.<\/p>\n<p>\u201cOur\u00a0journey\u00a0with\u00a0Starbucks\u00a0has\u00a0been\u00a0very\u00a0fruitful\u00a0and\u00a0Starbucks\u2019\u00a0celebration\u00a0of\u00a0150\u00a0years\u00a0of\u00a0Tata\u00a0is\u00a0a\u00a0special\u00a0momentfor\u00a0all\u00a0of\u00a0us\u00a0at\u00a0the\u00a0Tata\u00a0Group.\u00a0We\u00a0are\u00a0proud\u00a0to\u00a0havepartnered\u00a0with\u00a0Starbucks,\u00a0an\u00a0organization\u00a0which\u00a0shares\u00a0our\u00a0values,as\u00a0we\u00a0continue\u00a0to\u00a0build\u00a0a\u00a0socially\u00a0responsible\u00a0company.\u00a0Through\u00a0our\u00a0partnership\u00a0with\u00a0Starbucks,\u00a0we\u00a0staycommitted\u00a0to\u00a0delighting\u00a0customers\u00a0in\u00a0India\u00a0every\u00a0day,\u00a0creating\u00a0rewarding\u00a0careers\u00a0and\u00a0delivering\u00a0a\u00a0positive\u00a0impact\u00a0in\u00a0the\u00a0communitieswe\u00a0serve.\u00a0This\u00a0partnership\u00a0has\u00a0alsopaved\u00a0the\u00a0way\u00a0to\u00a0present\u00a0the\u00a0finest\u00a0Indian\u00a0coffee\u00a0to\u00a0customers\u00a0around\u00a0the\u00a0world.\u00a0Iam\u00a0confident\u00a0that\u00a0Starbucks\u00a0customers\u00a0in\u00a0India\u00a0will\u00a0greatly\u00a0enjoy\u00a0Starbucks\u00ae\u00a0Celebration150.\u201d\u00a0said\u00a0<strong>Harish\u00a0Bhat,\u00a0Brand\u00a0<\/strong><strong>Custodian\u00a0of\u00a0Tata\u00a0Sons.<\/strong><\/p>\n<p>Starbucks\u00a0and\u00a0Tata\u00a0have\u00a0taken\u00a0multiple\u00a0joint\u00a0initiatives\u00a0to\u00a0expand\u00a0their\u00a0relationship\u00a0and\u00a0strengthen\u00a0the\u00a0partnership\u00a0inthe\u00a0country.\u00a0The\u00a0<strong>Starbucks\u00ae\u00a0India\u00a0Estate\u00a0Blend\u00a0<\/strong>andthe\u00a0<strong>Starbucks\u00a0Reserve\u00ae\u00a0India\u00a0Tata\u00a0Nullore\u00a0Estate\u00a0<\/strong>are\u00a0a\u00a0reflection of\u00a0the\u00a0shared\u00a0commitment\u00a0between\u00a0Starbucks\u00a0and\u00a0Tata\u00a0Coffee\u00a0to\u00a0develop\u00a0and\u00a0promote\u00a0Indian-grownarabica\u00a0coffees.Starbucks\u00a0and\u00a0Tata\u00a0Global\u00a0Beverages\u00a0have\u00a0also\u00a0collaborated\u00a0on\u00a0the\u00a0development\u00a0of\u00a0two\u00a0signature\u00a0Indian\u00a0teas\u00a0for\u00a0theStarbucks\u00ae\u00a0Teavana\u2122\u00a0range\u00a0in\u00a0India-\u00a0the\u00a0<strong>India\u00a0Spice\u00a0Majesty\u00a0Blend\u00a0<\/strong>and\u00a0<strong>Hathikuli\u00a0tea\u00a0<\/strong>which\u00a0are\u00a0available\u00a0across\u00a0all Starbucks\u00a0stores\u00a0in\u00a0India.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h1>####<\/h1>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><strong>About Tata Starbucks Private Limited<\/strong><\/p>\n<p>Starbucks\u00a0entered\u00a0the\u00a0Indian\u00a0market\u00a0in\u00a0October\u00a02012\u00a0through\u00a0a\u00a050\/50\u00a0Joint\u00a0Venture\u00a0with\u00a0Tata\u00a0Global\u00a0Beverages\u00a0and currently\u00a0operates\u00a0116\u00a0stores\u00a0in\u00a0India\u00a0across\u00a0Mumbai,Delhi\u00a0NCR,\u00a0Hyderabad,\u00a0Chennai,\u00a0Bengaluru,\u00a0Pune\u00a0and\u00a0Kolkata through\u00a0a\u00a0network\u00a0of\u00a0over\u00a01,700\u00a0passionate\u00a0partners\u00a0(employees).\u00a0Starbucks\u00a0stores\u00a0are\u00a0operated\u00a0by\u00a0thejoint\u00a0venture, TATA\u00a0Starbucks\u00a0Private\u00a0Limited,\u00a0and\u00a0branded\u00a0as\u00a0Starbucks\u00a0Coffee\u00a0&#8211;\u00a0\u201cA\u00a0Tata\u00a0Alliance.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kolkata,\u00a0April\u00a019,\u00a02018:\u00a0Tata\u00a0Starbucks\u00a0proudly\u00a0celebrates\u00a0150\u00a0years\u00a0of\u00a0its\u00a0JV\u00a0Partner\u00a0in\u00a0India,\u00a0the\u00a0Tata\u00a0Group,\u00a0in\u00a0its\u00a0sixth year\u00a0of\u00a0the\u00a0business\u00a0partnership.\u00a0This\u00a0partnershipexemplifies\u00a0a\u00a0perfect\u00a0synergy\u00a0of\u00a0corporate\u00a0and\u00a0ethical\u00a0values,\u00a0and\u00a0a quest\u00a0for\u00a0excellence\u00a0that\u00a0binds\u00a0Tata\u00a0and\u00a0Starbucks\u00a0together\u00a0in\u00a0India.\u00a0To\u00a0honor\u00a0this\u00a0legendary\u00a0milestone,Tata\u00a0Starbucks announced\u00a0the\u00a0launch\u00a0of\u00a0a\u00a0limited-edition\u00a0beverage\u00a0&#8211;\u00a0Celebration\u00a0150\u00a0&#8211;\u00a0from\u00a0April\u00a018,\u00a02018\u00a0till\u00a0April\u00a030,\u00a02018. Jamsetji\u00a0Tata\u00a0set\u00a0up\u00a0the\u00a0Tata\u00a0Group\u00a0150\u00a0years\u00a0ago\u00a0with\u00a0a\u00a0vision\u00a0that\u00a0placed\u00a0the\u00a0community\u00a0at\u00a0the\u00a0core\u00a0of\u00a0its\u00a0purpose. Over\u00a0the\u00a0years,\u00a0the\u00a0foresight,\u00a0courage\u00a0andtransformative\u00a0impact\u00a0of\u00a0the\u00a0group\u00a0have\u00a0propelled\u00a0it\u00a0into\u00a0becoming\u00a0a\u00a0global powerhouse,\u00a0while\u00a0community\u00a0continues\u00a0to\u00a0be\u00a0at\u00a0the\u00a0heart\u00a0of\u00a0everything\u00a0the\u00a0group\u00a0does. The limited-edition\u00a0Starbucks\u00ae Celebration 150\u00a0beverage pays homage\u00a0to\u00a0150 years of Tata. In an India-first, Celebration\u00a0150\u00a0is\u00a0a\u00a0blend\u00a0of\u00a0signature\u00a0Starbucks\u00aeespresso\u00a0and\u00a0the\u00a0classic\u00a0Italian\u00a0dessert\u00a0\u2013\u00a0the\u00a0Tiramisu\u00a0Cake.\u00a0Espresso, cake,\u00a0milk\u00a0and\u00a0ice\u00a0come\u00a0together\u00a0to\u00a0create\u00a0the\u00a0perfect\u00a0indulgence.\u00a0The\u00a0beverage\u00a0is\u00a0finished\u00a0with\u00a0a\u00a0layerof\u00a0coffee\u00a0crunch and\u00a0topped\u00a0with\u00a0whipped\u00a0cream\u00a0and\u00a0coffee\u00a0dusting. \u201cThe\u00a0TataStarbucks\u00a0partnership\u00a0has\u00a0been\u00a0incredibly\u00a0successful\u00a0in\u00a0India.\u00a0We\u00a0have\u00a0achieved\u00a0unprecedented\u00a0growth\u00a0acrossseven\u00a0cities\u00a0and\u00a0116\u00a0stores,\u00a0making\u00a0India\u00a0ourfastest\u00a0growing\u00a0emerging\u00a0market,\u201d\u00a0said\u00a0Mr.\u00a0Sumitro\u00a0Ghosh,\u00a0ceo,\u00a0TataStarbucks\u00a0Pvt.\u00a0Ltd.\u00a0\u201cThis\u00a0partnership\u00a0represents\u00a0two\u00a0organizations\u00a0that\u00a0share\u00a0the\u00a0same\u00a0values\u00a0andvision\u00a0for\u00a0growth,and\u00a0we\u00a0are\u00a0committed\u00a0to\u00a0earning\u00a0the\u00a0trust\u00a0and\u00a0respect\u00a0of\u00a0our\u00a0Indian\u00a0customers\u00a0through\u00a0the\u00a0unparalleled\u00a0Starbucks Experience,\u201d he\u00a0added. \u201cOur\u00a0journey\u00a0with\u00a0Starbucks\u00a0has\u00a0been\u00a0very\u00a0fruitful\u00a0and\u00a0Starbucks\u2019\u00a0celebration\u00a0of\u00a0150\u00a0years\u00a0of\u00a0Tata\u00a0is\u00a0a\u00a0special\u00a0momentfor\u00a0all\u00a0of\u00a0us\u00a0at\u00a0the\u00a0Tata\u00a0Group.\u00a0We\u00a0are\u00a0proud\u00a0to\u00a0havepartnered\u00a0with\u00a0Starbucks,\u00a0an\u00a0organization\u00a0which\u00a0shares\u00a0our\u00a0values,as\u00a0we\u00a0continue\u00a0to\u00a0build\u00a0a\u00a0socially\u00a0responsible\u00a0company.\u00a0Through\u00a0our\u00a0partnership\u00a0with\u00a0Starbucks,\u00a0we\u00a0staycommitted\u00a0to\u00a0delighting\u00a0customers\u00a0in\u00a0India\u00a0every\u00a0day,\u00a0creating\u00a0rewarding\u00a0careers\u00a0and\u00a0delivering\u00a0a\u00a0positive\u00a0impact\u00a0in\u00a0the\u00a0communitieswe\u00a0serve.\u00a0This\u00a0partnership\u00a0has\u00a0alsopaved\u00a0the\u00a0way\u00a0to\u00a0present\u00a0the\u00a0finest\u00a0Indian\u00a0coffee\u00a0to\u00a0customers\u00a0around\u00a0the\u00a0world.\u00a0Iam\u00a0confident\u00a0that\u00a0Starbucks\u00a0customers\u00a0in\u00a0India\u00a0will\u00a0greatly\u00a0enjoy\u00a0Starbucks\u00ae\u00a0Celebration150.\u201d\u00a0said\u00a0Harish\u00a0Bhat,\u00a0Brand\u00a0Custodian\u00a0of\u00a0Tata\u00a0Sons. Starbucks\u00a0and\u00a0Tata\u00a0have\u00a0taken\u00a0multiple\u00a0joint\u00a0initiatives\u00a0to\u00a0expand\u00a0their\u00a0relationship\u00a0and\u00a0strengthen\u00a0the\u00a0partnership\u00a0inthe\u00a0country.\u00a0The\u00a0Starbucks\u00ae\u00a0India\u00a0Estate\u00a0Blend\u00a0andthe\u00a0Starbucks\u00a0Reserve\u00ae\u00a0India\u00a0Tata\u00a0Nullore\u00a0Estate\u00a0are\u00a0a\u00a0reflection of\u00a0the\u00a0shared\u00a0commitment\u00a0between\u00a0Starbucks\u00a0and\u00a0Tata\u00a0Coffee\u00a0to\u00a0develop\u00a0and\u00a0promote\u00a0Indian-grownarabica\u00a0coffees.Starbucks\u00a0and\u00a0Tata\u00a0Global\u00a0Beverages\u00a0have\u00a0also\u00a0collaborated\u00a0on\u00a0the\u00a0development\u00a0of\u00a0two\u00a0signature\u00a0Indian\u00a0teas\u00a0for\u00a0theStarbucks\u00ae\u00a0Teavana\u2122\u00a0range\u00a0in\u00a0India-\u00a0the\u00a0India\u00a0Spice\u00a0Majesty\u00a0Blend\u00a0and\u00a0Hathikuli\u00a0tea\u00a0which\u00a0are\u00a0available\u00a0across\u00a0all Starbucks\u00a0stores\u00a0in\u00a0India. &nbsp; &nbsp; #### \u00a0 About Tata Starbucks Private Limited Starbucks\u00a0entered\u00a0the\u00a0Indian\u00a0market\u00a0in\u00a0October\u00a02012\u00a0through\u00a0a\u00a050\/50\u00a0Joint\u00a0Venture\u00a0with\u00a0Tata\u00a0Global\u00a0Beverages\u00a0and currently\u00a0operates\u00a0116\u00a0stores\u00a0in\u00a0India\u00a0across\u00a0Mumbai,Delhi\u00a0NCR,\u00a0Hyderabad,\u00a0Chennai,\u00a0Bengaluru,\u00a0Pune\u00a0and\u00a0Kolkata through\u00a0a\u00a0network\u00a0of\u00a0over\u00a01,700\u00a0passionate\u00a0partners\u00a0(employees).\u00a0Starbucks\u00a0stores\u00a0are\u00a0operated\u00a0by\u00a0thejoint\u00a0venture, TATA\u00a0Starbucks\u00a0Private\u00a0Limited,\u00a0and\u00a0branded\u00a0as\u00a0Starbucks\u00a0Coffee\u00a0&#8211;\u00a0\u201cA\u00a0Tata\u00a0Alliance.\u201d<\/p>\n","protected":false},"author":2,"featured_media":10342,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-10367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"_links":{"self":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/10367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10367"}],"version-history":[{"count":1,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/10367\/revisions"}],"predecessor-version":[{"id":10368,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/10367\/revisions\/10368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/media\/10342"}],"wp:attachment":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}