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1 June 2018, Chennai<\/b>:\u00a0As part of an initiative that puts the interests of the consumer at its core while giving airlines an opportunity to collectively build load factors in a progressively competitive aviation space, Tourism Australia has brought together eight full service and low-cost airlines to offer discounted fares to Australia as part of the pioneering \u2018Great Australian Airfare Sale\u2019.\u00a0Featuring\u00a0Scoot,<\/b>\u00a0Air Asia, Air India, Jet Airways, Malaysia Airlines, Qantas<\/span><\/b>\u00a0Airways, Singapore Airlines and Thai Airways,<\/span><\/b>the booking period for the \u2018Great Australian Sale\u2019 is valid\u00a0until\u00a021\u00a0June\u00a02018,\u00a0with travel validity up to\u00a030 June 2019<\/span><\/span>.\u00a0<\/span>
\nCurrently in its fourth edition, the \u2018Sale\u2019 has provided airline partners with incremental bookings to Australia with each version enticing them to return with better offers. In the first three editions, airline partners garnered over 54,000 bookings, with an increased return on investment and reduced cost of customer acquisition. It is an unmatched collaboration in the Indian travel industry, wherein a National Tourism Organisation (NTO) has orchestrated a win-win situation for airlines and travellers while also further fuelling demand for Australian holidays.
\nThe \u2018Sale\u2019\u00a0will be promoted across various digital, social and print platforms\u00a0and will be\u00a0amplified by Tourism Australia\u2019s\u00a0Key\u00a0Distribution\u00a0Partners and leading online travel agents like MakeMyTrip, GoIbibo, Yatra and Cleartrip. Customers can also avail attractive discounts and cashback offers on MakeMyTrip and GoIbibo.
\nTalking about the campaign,\u00a0Mr. Nishant Kashikar, Country Manager, India and Gulf, Tourism Australia<\/b>\u00a0said, \u201c<\/span>We are immensely proud to be the pioneers of campaigns like the \u2018Great Australian Airfare Sale\u2019 in India. The campaign is an industry-first initiative that has brought together eight airlines to offer Indian travellers a compelling reason to travel to Australia at unbelievable airfares. It serves a dual objective of securing early bookings to Australia and filling airline seats during out-of-peak times. We are confident that the version 4.0 of the Great Australian Airfare Sale will deliver an overwhelming response!\u201d<\/i>
\nIn December 2017, Australia achieved its\u00a0Tourism 2020<\/i>\u00a0strategic goal of over 300,000 arrivals from India, three years ahead of target. India is currently the 8th largest inbound market, with 318,100 tourists visiting Australia during the year ended March 2018. For the year ended, December 2017,\u00a0Indian visitors spent\u00a0A$1.43 billion (approx. Rs 7,150 crores)\u00a0on their Australian trips, an increase of\u00a016 per cent\u00a0over the previous year. This is the fourth year where Tourism Australia\u00a0has recorded solid double-digit growth in both arrivals and spend, indicating the destination\u2019s growing preference among Indians.
\nDeals offered by airline partners for the Great\u00a0Australian Airfare\u00a0Sale 4.0 are as below:
\nBooking period:\u00a0June 1 \u2013 21, 2018<\/span><\/span>
\nTravel validity: Up to\u00a0June 30, 2019<\/span><\/span><\/p>\n