{"id":11437,"date":"2018-06-15T16:18:27","date_gmt":"2018-06-15T16:18:27","guid":{"rendered":"http:\/\/faceinews.com\/?p=11437"},"modified":"2018-06-15T16:18:27","modified_gmt":"2018-06-15T16:18:27","slug":"amortela-launches-the-form-surface-light-collections-references-from-indian-iconography-is-central-to-this-body-of-work","status":"publish","type":"post","link":"https:\/\/www.faceinews.com\/?p=11437","title":{"rendered":"Amortela launches the form surface \u2013 light collections,\u00a0references from Indian iconography is central to this body of work."},"content":{"rendered":"

\"16FS\"<\/a><\/strong><\/p>\n

\"Faceinews<\/a><\/p>\n

Chennai, 14th<\/sup>\u00a0June 2018<\/strong>:\u00a0\u00a0Amortela launches the Formsurface \u2013 light collection to their fashionista\u2019s customers. This collection will be available between\u00a0June 16th<\/sup>\u00a0to June 30th.<\/strong>\u00a0Form surface – light is a part of Formsurface jewellery that explores traditional crafts and industrial applications under one parasol.<\/p>\n

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In Formsurface \u2013 light, there are two parts in the collection. One using \u2018Electroforming\u2019, a Chemical technology that encourages fair usage of material that creates light weight, intricate, easy to wear statement jewellery where each piece is handcrafted at the prototyping phase and achieved in 958 silver and electroplated in shards of gold and silver. The second part is created through silver sheet metal work handcrafted from start to finish using the idea of negative space to execute weightlessness.<\/p>\n

\u00a0\"4FS\"<\/a><\/p>\n

Formsurface\u00a0is characterised by the abstraction and deliberation of simple geometry coalesced with native references. Handcrafted in India, every piece is designed to augment the extent of forms and surface finishes.\u00a0References from Indian iconography is central to this body of work. Bird and animal motifs are laced with clean lines and geometric forms bringing the two in unison. Forms and surfaces are fundamental to Poornima’s work and the two techniques have aided her explorations of disparate forms and surface finishes. As a jewellery designer her focus is on authenticity of materials and illustration of her ideas into wearable objects.<\/p>\n

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Amortela, meaning \u201cfor the love of fabric\u201d, is a new age multi-designer concept store – the newest destination on the city\u2019s fashion map. They bring to you modern silhouettes including both western and indo-western segments combined with the best of Indian fashion, inspired from handloom weaves and traditional techniques.<\/p>\n

\"5FS\"<\/a><\/p>\n

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\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Amortela,<\/p>\n

25\/12 JJ Road Poes garden,<\/p>\n

Kasturi rangan road,<\/p>\n

Chennai \u2013 600018<\/p>\n

\u00a0Phone No – +918939409501<\/p>\n

Timing –\u00a010.30 am to 7.30 PM<\/span>\u00a0(MON – FRI)<\/p>\n

12.00 To 6.00 PM<\/span>\u00a0(SUNDAY<\/span>)<\/p>\n","protected":false},"excerpt":{"rendered":"

Chennai, 14th\u00a0June 2018:\u00a0\u00a0Amortela launches the Formsurface \u2013 light collection to their fashionista\u2019s customers. This collection will be available between\u00a0June 16th\u00a0to June 30th.\u00a0Form surface – light is a part of Formsurface jewellery that explores traditional crafts and industrial applications under one parasol. In Formsurface \u2013 light, there are two parts in the collection. One using \u2018Electroforming\u2019, […]<\/p>\n","protected":false},"author":2,"featured_media":11440,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-11437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/11437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11437"}],"version-history":[{"count":1,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/11437\/revisions"}],"predecessor-version":[{"id":11441,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/11437\/revisions\/11441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/media\/11440"}],"wp:attachment":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}