{"id":11946,"date":"2018-07-10T15:38:30","date_gmt":"2018-07-10T15:38:30","guid":{"rendered":"http:\/\/faceinews.com\/?p=11946"},"modified":"2018-07-10T15:38:30","modified_gmt":"2018-07-10T15:38:30","slug":"shemaroo-entertainment-rebrands-after-55-years-with-a-new-logo","status":"publish","type":"post","link":"https:\/\/www.faceinews.com\/?p=11946","title":{"rendered":"Shemaroo Entertainment Rebrands after 55 Years with a New Logo"},"content":{"rendered":"

\"Image<\/a><\/strong><\/p>\n

L-R \u2013 Mr. Atul Maru, Joint MD, Shemaroo Entertainment Limited, Mr. Hiren Gada, CEO, Shemaroo Entertainment Limited and Mr. Kunal Jeswani, CEO, Ogilvy India<\/strong><\/p>\n

\"Image<\/a><\/p>\n

\u00a0L-R \u2013 Mr. Atul Maru, Joint MD, Shemaroo Entertainment Limited, Kranti Gada, COO, Shemaroo Entertainment Limited, Mr. Hiren Gada, CEO, Shemaroo Entertainment Limited<\/strong><\/p>\n

\"Image<\/a>\u00a0<\/strong><\/p>\n

L-R – Mr. Atul Maru, Joint MD, Shemaroo Entertainment Limited, Mr. Hiren Gada, CEO, Shemaroo Entertainment Limited and Mr. Kunal Jeswani, CEO, Ogilvy India<\/strong><\/p>\n

Announces \u2018India KhushHua\u2019 as its new tagline<\/em><\/strong><\/p>\n

\"Faceinews<\/a><\/p>\n

National, July 10,2018: ShemarooEntertainment hasbeen a household name for more than 5 decades now.\u00a0<\/strong>It was not just a medium through which movies reached Indian households\u2026 it was the very reason why countless Indian families enjoyed lifetime of unforgettable moments together. Shemaroomade Bollywood almost synonymous with itself and <\/strong>with those happy moments!In lieu of the digital opportunitiesin the Indian M&E industry, Shemaroo has set out on a new growth path and today it unveiled a new chapter in its journey. HirenGada, CEO and AtulMaru Joint MD, Shemaroo Entertainment along with KunalJeswani, CEO \u2013 Ogilvy India showcased a new brand identity to the world.<\/strong><\/p>\n

Shemaroohas always provided its viewers with refreshing and engaging content. But the needs of the fast-paced modern generation are different from what they used to be. Earlier this year it brought world\u2019s leading creative agency Ogilvy Indiaon board to chart out its new brand identity. The new logo has been devised after a thorough understanding of the brand, consumers and the trade. After careful planning, exhaustive research and understanding of emergent trends, this new design will surely strike a chord with the audiences.<\/strong><\/p>\n

The new logo combines the needs of a digitised age with the nation\u2019s culture of vivacity to give rise to a fresh brand identity.The logo comprises a series of overlapping layers in rich Indian colours standing for Shemaroo\u2019s promise of offering an imaginative range of zesty Indian content to a diverse group of consumers. The shape of the design elements has been derived from the digital play button. The company also announced \u2018India KhushHua\u2019 as its new tagline, anemotion that emphatically states the joy we bring in peoples life with our multi-genre offering. <\/strong><\/p>\n

HirenGada, CEO – Shemaroo Entertainment shared, \u201cShemaroo is proud to be truly Indian. We Indians love our masala as much as we love our masala content. And with over five decades of doing what we do best, we\u2019ve come to understand what India really wants when it comes to being entertained.It is a momentous occasion for us as were-introduce our brand with a fresh and disruptive format which will appeal toIndian audiences across the world. I am proud to launch the new brand identity which combines the needs of a digitised age with the nation\u2019s vibrancy.\u201d Adding <\/em><\/strong><\/p>\n

\u00a0<\/em><\/strong><\/p>\n

further he said, \u201cEarlier this year we announced that we have embarked on a transformation journey and have set out to achieve 5X growth in 5 years. This new identity clearly reflects our ambition, passion and commitment to the goal. We are now gearing up for consumer facing business opportunities, which will help fuel this ambition\u201d. <\/em><\/strong><\/p>\n

KunalJeswani, Chief Executive Officer, Ogilvy India, shared<\/strong>, \u201cIt has been a fantastic journey working with\u00a0Shemaroo to bring their rich and colourful legacy alive through a new brand identity. The new identity is dynamic and future facing. Both the new logo and the\u00a0tagline are\u00a0representative of what the brand has always been intrinsically\u00a0known for \u2013 entertainment and joy. We hope this entertainment powerhouse, in its new and\u00a0avatar, will continue to win the hearts of its audiences \u2013 young and old alike.”<\/em><\/p>\n

The identity will be unveiled across all Shemaroo assets including the digital medium where Shemaroo garners over 600 million views a month. A phased campaign to target consumer and trade touch points will be rolled out soon.<\/strong><\/p>\n

While the entity is changing, at its coreShemaroo is still striving for what it has always been synonymous with\u00a0\u2013 entertainment\u2026 to spread joy, the Indian way!<\/p>\n

Contacts<\/strong><\/p>\n

Shemaroo: Ankita Anthony | Mobile: +91 9930305658 | ankita.anthony@shemaroo.com<\/p>\n

Avian Media: Udita Lal | Mobile: +91 7045644970 |udita@avian-media.com<\/p>\n

About Shemaroo<\/strong><\/p>\n

Shemaroo Entertainment Limited is a leading global content power house, which has played a pioneering role in the arena of content ownership, aggregation and distribution. Shemaroo has been a core part of the Bollywood Industry and has managed to maintain many relationships with the best production houses over the years. With a diverse and growing collection of over 3500 titles, Shemaroo has offered premium content and services to customers in more than 30 countries, across several Indian languages. With the brand in existence for over five decades, Shemaroo continues to redefine itself to respond to the disrupting consumer environment, by delivering content across age groups in genres such as movies, comedy, devotional and kids.<\/p>\n

The company\u2019s innate ability to sense the pulse of what an audience will consume, has not only helped it become a trusted partner to few of the biggest media platforms such as YouTube, Hotstar, Star Gold, Zee Cinema, Vodafone, Reliance Jio, Tata Sky, Apple iTunes, Etisalat, but has also helped Shemaroo create entertainment experiences, in ways never thought of. Today, Shemaroo has evolved to be an entrenched player in the digital ecosystem. The entry into the Limca book of records with #FilmiGaaneAntakshri on Twitter is a proof of Shemaroo staying true to its \u2018digital first\u2019 vision<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

L-R \u2013 Mr. Atul Maru, Joint MD, Shemaroo Entertainment Limited, Mr. Hiren Gada, CEO, Shemaroo Entertainment Limited and Mr. Kunal Jeswani, CEO, Ogilvy India \u00a0L-R \u2013 Mr. Atul Maru, Joint MD, Shemaroo Entertainment Limited, Kranti Gada, COO, Shemaroo Entertainment Limited, Mr. Hiren Gada, CEO, Shemaroo Entertainment Limited \u00a0 L-R – Mr. Atul Maru, Joint MD, […]<\/p>\n","protected":false},"author":2,"featured_media":11948,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-11946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"_links":{"self":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/11946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11946"}],"version-history":[{"count":1,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/11946\/revisions"}],"predecessor-version":[{"id":11952,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/11946\/revisions\/11952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/media\/11948"}],"wp:attachment":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}