{"id":12894,"date":"2018-09-05T05:00:34","date_gmt":"2018-09-05T05:00:34","guid":{"rendered":"http:\/\/faceinews.com\/?p=12894"},"modified":"2018-09-05T05:00:34","modified_gmt":"2018-09-05T05:00:34","slug":"tourism-australia-invites-indians-to-undiscover-australia","status":"publish","type":"post","link":"https:\/\/www.faceinews.com\/?p=12894","title":{"rendered":"TOURISM AUSTRALIA INVITES INDIANS TO UNDISCOVER AUSTRALIA"},"content":{"rendered":"

\"TOURISM<\/a> <\/b><\/p>\n

\"Faceinews<\/a><\/p>\n

<\/b>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Launches a new bespoke campaign that challenges prevalent stereotypes about Australia<\/span><\/i><\/strong><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/i><\/strong><\/p>\n

Tuesday 4th September 2018<\/span><\/b>:\u00a0<\/span><\/b>Tourism Australia has launched<\/span><\/p>\n

<\/div>\n

a new bespoke tourism promotion campaign in India and South East Asia. The latest chapter in Tourism Australia’s evolving\u00a0There’s Nothing Like Australia<\/i>\u00a0campaign, UnDiscover Australia\u00a0<\/i>specifically targets high value travellers in India, Singapore, Indonesia and Malaysia.<\/p>\n

<\/div>\n

The campaign challenges perceptions and stereotypes of what Australia offers as a tourism destination by showcasing unusual, unfamiliar and unexpected attractions and experiences.\u00a0<\/span>It is being backed by Australia\u2019s state and territory tourism organisations, airlines, and a range of other key distribution partners.<\/span>\u00a0<\/span><\/p>\n

<\/div>\n

India is currently Australia\u2019s fastest growing market for arrivals and spend, achieving a fourth consecutive year of double-digit growth. Whilst there is high awareness, aspiration and intention to visit Australia, potential travellers perceive Australia to be one-dimensional in terms of tourism experiences. To sustain growth in arrivals and yield, and make Australia more desirable, the campaign seeks to entice Indian travellers by providing a more multidimensional understanding of Australia\u2019s high-quality experiences, showcasing the journey of renowned Bollywood actor, and Friend of Australia, Parineeti Chopra. The campaign plays on some of the prevalent mis-conceptions about Australia highlighted by research carried out in the region, showing that there is much more to Australia than the typical stereotypes of beaches, cute and furry animals and popular icons.<\/span><\/p>\n

Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia said,<\/span>\u00a0<\/span>\u201cThis campaign will shine a spotlight on some of our undiscovered and hidden holiday gems, showing there\u2019s much more to an Australian holiday for Indiansin addition toexperiencing our well-known icons. Yes, you can watch a game of cricket at the magnificent Adelaide Oval, but are people aware that they can also do an amazing rooftop climb offering 360 views of the city?\u00a0<\/span>Or\u00a0<\/span>that there are plentiful immersive experiences amidst untouched natural landscapes in close proximity to our vibrant cities. It\u2019s surprising experiences such as these that we will be seeking to highlight through this campaign,\u201d he said.<\/span>\u00a0<\/span><\/p>\n

The\u00a0UnDiscover Australia<\/b>\u00a0campaign will be executed in two phases in India \u2013 September to November and January to April to coincide with the holiday planning periods for the peak travel season during the year-end and Indian summer respectively. The media exposure for the campaign will be across digital, including social, search, programmatic & display, and broadcast mediums across select genres. The campaign will also be amplified during the India\u2019s cricket tour of Australia, and through various public relations and international media hosting programs, as part of which influencers and advocates will continue to UnDiscover Australia, thereby offering compelling reasons to consumers to plan their next holiday to the land down under. The campaign page can be viewed at\u00a0<\/span>Australia.com\/undiscover<\/a><\/span>.<\/span><\/p>\n

Arrivals from India to Australia grew by 19.6 per cent for the year ended June 2018 with an influx of 335,100 visitors, compared to same period last year, making India the 8th largest inbound market for Australia.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Launches a new bespoke campaign that challenges prevalent stereotypes about Australia \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Tuesday 4th September 2018:\u00a0Tourism Australia has launched a new bespoke tourism promotion campaign in India and South East Asia. The latest chapter in Tourism Australia’s evolving\u00a0There’s Nothing Like Australia\u00a0campaign, UnDiscover Australia\u00a0specifically targets high value travellers in […]<\/p>\n","protected":false},"author":2,"featured_media":12895,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-12894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"_links":{"self":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/12894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12894"}],"version-history":[{"count":1,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/12894\/revisions"}],"predecessor-version":[{"id":12896,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/12894\/revisions\/12896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/media\/12895"}],"wp:attachment":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}