{"id":13243,"date":"2018-09-19T15:14:29","date_gmt":"2018-09-19T15:14:29","guid":{"rendered":"http:\/\/faceinews.com\/?p=13243"},"modified":"2018-09-19T15:14:29","modified_gmt":"2018-09-19T15:14:29","slug":"a-study-reveals-indian-consumers-are-more-likely-to-prioritize-convenience-over-security-in-their-app-experience","status":"publish","type":"post","link":"https:\/\/www.faceinews.com\/?p=13243","title":{"rendered":"A study reveals Indian consumers are more likely to prioritize convenience over security in their app experience"},"content":{"rendered":"

F5 Networks\u2019 research finds that it is increasingly important for businesses to find the winning formula that enables them to balance app security with functionality and convenience and better meet consumers\u2019 needs<\/em><\/p>\n

\u00a0\"Faceinews<\/a><\/em><\/p>\n

Chennai, August 2018 \u2013\u00a0<\/strong>Indian consumers are more likely to trade off on app security for convenience, according to a study\u00a0commissioned by\u00a0F5 Networks<\/a>(NASDAQ:\u00a0FFIV<\/a>)\u00a0\u2018The Curve of Convenience \u2013 the trade-off between security and convenience\u2019<\/em>.<\/a>\u00a0While Indian consumers as a whole prioritized security over convenience, they were, on the flipside, also more likely than other Asia Pacific markets to prioritize convenience in their app experience.\u00a0This leads to the question of how businesses can balance the requirements of security and convenience to provide the ideal app experience for users.<\/p>\n

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Asia\u2019s digital generation is making waves in shaping the global economy\u2014from driving consumer markets to delivering innovative business models. To gauge the perceptions and attitudes of Asia Pacific consumers toward application usage, F5, in partnership with YouGov, surveyed over 700 respondents in India, and over 3,700 respondents across the region.<\/p>\n

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The research revealed that security was a priority for Indians, with 49 percent of Indian respondents prioritizing security over the functionality and convenience of an app. However, this figure was also the lowest in Asia, showing that across Asia Pacific, Indians were the most likely to look for convenience in their app experience.\u00a0 Furthermore, 26 percent Indians in comparison to Asia \u2013 Pacific are more likely to prioritize convenience despite potentially high vulnerabilities in personal data leakage and cyber-threats, such as the recent leak of the\u00a0Aadhar data<\/a>\u00a0that happened early this year in March.<\/p>\n

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“As a country that is on its path to becoming an app-first economy, it is a little worrying that app convenience is still preferred over security. As the number of apps increase, security becomes of paramount concern,\u201d said\u00a0Parag Khurana, Managing Director, India and SAARC, F5 Networks<\/strong>. \u201cThe results from our survey are pretty clear. While Indians still see security as a significant aspect of their app experience, convenience and functionality are just as important for them. As apps continue to dominate India, it is critical that businesses understand where their customers stand on the Curve of Convenience to deliver the right user experiences or risk losing them.\u201d<\/p>\n

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Giving up security for convenience<\/strong><\/p>\n

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Security remains the top consideration for Indians across all digital activities\u2014with close to half of Indians (49 percent) prioritizing security over convenience, and 47 percent believing that a more secure experience would be the biggest factor in enhancing their digital experience in the next five years.\u00a0Additionally, 53 percent of Indians will leave an app which has had its security breached.<\/p>\n

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Despite the scrutiny over social networks\u2019 use of personal data and vulnerability to hacks\u2014with the recent Facebook and Cambridge Analytica scandal coming to mind\u2014social networks still remain as the most used app type, and perhaps more worryingly, the second most trusted app type in the region. The functionality and convenience afforded by social networks\u2014enabling users to effortlessly keep up with updates from friends and family, while providing users with a Single Sign-On (SSO) option for numerous other applications, from mobile games to eCommerce sites, are likely causes of this. This implies that users are prepared to give up their personal information in exchange for convenience and functionality, often without thinking twice about the security implications of their actions.<\/em><\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

App expectations evolve across markets<\/strong><\/p>\n

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\u00a0While our research in India shows a preference for security over convenience, we still see varying attitudes across the region\u2014in other words, there are\u00a0many Asians within Asia<\/em>. In mobile-first economies where the majority of users\u2019 first engagement with digital comes from mobile, emerging market enthusiasm and excitement translates into an experience first, security second mindset.<\/p>\n

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Consumers from emerging markets such as Indonesia, India and Philippines, prioritize convenience, while consumers from developed markets, such as Australia and Singapore, prioritize security. In fact, users in Indonesia, India and Philippines are 14 percent more likely to prioritize convenience over security, as compared to the countries with a more established digital presence such as Australia and Singapore, where 63 percent and 67 percent, respectively, emphasize security over convenience.<\/p>\n

\u00a0<\/strong><\/p>\n

Millennials sacrifice security for convenience<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

Millennials (aged 18 \u2013 34) make up roughly 46 percent of the workforce in India[1], and will ultimately become the demographic that influences the business of apps, setting expectations for businesses to cater to their preferences.<\/p>\n

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However, despite being born with technology, Millennials might prove to be the best exploit for attackers, as this\u00a0digital generation takes security for granted.While Millennials generally showed more awareness toward potential data security risks, they are less likely to be concerned about them.\u00a0 Nearly half (44 percent) of Indian Millennials and 49 percent of Gen X (aged 35\u201354) surveyed showed similar attitudes towards security while 64 percent of baby boomers (aged 55 and above) showed more caution. As future leaders, Millennials also need to understand the level of security risk they are under, as their nonchalance toward security could be detrimental and be the primary reason for security breaches.<\/p>\n

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With applications now the face of many businesses, the\u00a0Curve of Convenience<\/em>\u00a0represents the user\u2019s journey to\u00a0app enlightenment,<\/em>\u00a0as they better understand the tug and pull between app security and convenience\u2014and how having one of them often means giving up the other. The challenge for businesses today is to strike a balance between convenience and security\u2014and avoid the\u00a0convenience chasm<\/em>, where users are neither satisfied with the convenience, nor security of the app.<\/p>\n

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To download the study, click\u00a0here<\/a>.<\/p>\n

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About F5<\/strong><\/p>\n

F5\u00a0(NASDAQ: FFIV<\/a>) makes apps go faster, smarter, and safer for the world\u2019s largest businesses, service providers, governments, and consumer brands. F5 delivers cloud and security solutions that enable organizations to embrace the application infrastructure they choose without sacrificing speed and control. For more information, go to\u00a0f5.com<\/a>. You can also follow\u00a0@f5networksAPJ<\/a>\u00a0on Twitter or visit us on\u00a0LinkedIn<\/a>\u00a0and\u00a0Facebook<\/a>\u00a0for more information about F5, its partners, and technologies.<\/p>\n

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F5 is a trademark or service mark of F5 Networks, Inc., in the U.S. and other countries. All other product and company names herein may be trademarks of their respective owners.<\/p>\n","protected":false},"excerpt":{"rendered":"

F5 Networks\u2019 research finds that it is increasingly important for businesses to find the winning formula that enables them to balance app security with functionality and convenience and better meet consumers\u2019 needs \u00a0 Chennai, August 2018 \u2013\u00a0Indian consumers are more likely to trade off on app security for convenience, according to a study\u00a0commissioned by\u00a0F5 Networks(NASDAQ:\u00a0FFIV)\u00a0\u2018The […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-13243","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/13243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13243"}],"version-history":[{"count":1,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/13243\/revisions"}],"predecessor-version":[{"id":13244,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/13243\/revisions\/13244"}],"wp:attachment":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}