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<\/a><\/p>\nNew Delhi \/ Chennai, September 19, 2018<\/strong>\u00a0\u2013\u00a0Legendary cricketer Mahendra Singh Dhoni (MSD) has joined Mastercard\u2019s ongoing efforts to build a Less-Cash India. Under this partnership, MSD, along with Mastercard will build awareness about digital payments through a Cash-to-Digital campaign. The campaign will aim to educate consumers and merchants about the convenience, wide acceptance, and safety and security features of debit cards.\u00a0MSD represents the new India and this partnership is an embodiment of what Mastercard is doing to build a\u00a0Less-Cash\u00a0India, especially in tier 2 and tier 3 cities through its investment in safety and security and in digital infrastructure.<\/p>\n \n Commenting on his partnership with Mastercard,\u00a0Mahendra Singh Dhoni, said, \u201cAs a proud resident of Ranchi, a small city, and having travelled across the world, I relate to the importance of safe and secure payments that build confidence to live, work, and play in today\u2019s digital economy. I am very excited to join hands with Mastercard to support the Government of India\u2019s agenda of creating a digitally empowered, networked and knowledge society.\u201d<\/p>\n \n Commenting on the announcement, Porush Singh, division president, South Asia, Mastercard said, \u201cIn Mahendra Singh Dhoni, Mastercard has found another partner, in addition to Irrfan Khan who reflects the drive we share for a Less-Cash India. The association highlights a distinct combination of Mastercard’s commitment to take digital payments to the last mile and MSD\u2019s representation of a progressive and innovative \u2018Bharat\u2019. MSD\u2019s influence will be the key to trigger a\u00a0behavioral\u00a0shift among those who still prefer cash or have some misconceptions about digital transactions.\u201d<\/p>\n \n The Cash-to-Digital campaign has been designed to drive consumer and merchant awareness in tier 2 and 3 cities. Around 95\u00a0percent\u00a0retail payments in India are still in cash and this presents a scope for growth of digital payments beyond the metros.<\/p>\n \n Raja Rajamannar, chief marketing and communications officer, Mastercard added, \u201cAt Mastercard, we have always been avid advocates of tapping into consumer\u2019s passion points and in India, there is probably no greater passion than cricket.\u00a0MSD\u00a0has been an incredible unifying force for the nation and\u00a0believe\u00a0our partnership will powerfully punctuate our efforts around driving conversion from Cash-to-Digital payments, and even elevate them to the next level. Mastercard has time and again demonstrated an ability to truly identify and amplify local consumer passions in every country around the world.\u201d<\/p>\n \n Arun Pandey, Chairman, Rhiti Sports, which exclusively manages MSD\u2019s commercial engagements, said “Market leaders and innovators are best placed to execute campaigns which take the industry to the next level. The idea of Mastercard partnering with MSD to further the cause of cashless India is very appealing.\u201d<\/p>\n \n Earlier this year, Mastercard launched a successful marketing campaign featuring Irrfan Khan which showcased the convenience of using digital transactions across internet banking, mobile wallets, debit cards, mobile and QR codes etc. and for everyday uses such as tolls and transits, for utility bills, grocery, fuel, among others.<\/p>\n \n About Mastercard<\/strong><\/p>\n Mastercard (NYSE: MA),\u00a0www.mastercard.com<\/a>, is a technology company in the global payments industry.\u00a0 Our global payments processing network connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories.\u00a0Mastercard products and solutions make everyday commerce activities \u2013 such as shopping,\u00a0traveling, running a business and managing finances \u2013 easier, more secure and more efficient for everyone.\u00a0 Follow us on Twitter\u00a0@mastercardindia<\/a>, join the discussion on the\u00a0Beyond the Transaction Blog<\/a>\u00a0and\u00a0subscribe<\/a>\u00a0for the latest news on the\u00a0Engagement Bureau<\/a>.<\/p>\n \n","protected":false},"excerpt":{"rendered":" Mastercard partners\u00a0the iconic cricketer in addition to the existing ambassador Irrfan Khan. Cash-to-Digital campaign to focus on driving debit card usage in tier 2 and 3 cities. \u00a0\u00a0 New Delhi \/ Chennai, September 19, 2018\u00a0\u2013\u00a0Legendary cricketer Mahendra Singh Dhoni (MSD) has joined Mastercard\u2019s ongoing efforts to build a Less-Cash India. Under this partnership, MSD, along […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-13245","post","type-post","status-publish","format-standard","hentry","category-finance"],"_links":{"self":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/13245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13245"}],"version-history":[{"count":1,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/13245\/revisions"}],"predecessor-version":[{"id":13246,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/13245\/revisions\/13246"}],"wp:attachment":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}