{"id":13581,"date":"2018-10-08T06:35:54","date_gmt":"2018-10-08T06:35:54","guid":{"rendered":"http:\/\/faceinews.com\/?p=13581"},"modified":"2018-10-08T06:35:54","modified_gmt":"2018-10-08T06:35:54","slug":"mtv-dials-up-its-play-in-original-content-to-chart-growth-across-platforms","status":"publish","type":"post","link":"https:\/\/www.faceinews.com\/?p=13581","title":{"rendered":"MTV dials up its play in original content to chart growth across platforms."},"content":{"rendered":"

\"IMAGE<\/a><\/strong><\/p>\n

~Announces 10 hours of new original contentper week~<\/em><\/strong><\/p>\n

\u00a0\"Faceinews<\/a><\/strong><\/p>\n

\u00a0<\/strong>National \/ Chennai, October 8, 2018:<\/u><\/strong>India\u2019s number one youth entertainment brand MTV, today, unveiled its aggressive content strategy on the back of unscripted original content. MTV, had cemented its grasp over young India with 400 million viewers having tuned into the channel and garnering 6 billion watch-minutes on VOOT in the last one year.<\/p>\n

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Elaborating on the\u00a0content strategy announcement,Ferzad\u00a0Palia, Head \u2013 Youth, Music and English Entertainment, Viacom18<\/strong>,\u00a0explained,\u00a0\u201cMTV is perhaps India\u2019s longest standing youth entertainment brand. This legacy\u00a0has evolved through fads, cultural shifts and now even platforms. Over the last year our TV ratings have doubled and consumption on VOOT has grown 3-fold.\u00a0With fresh, disruptive formats and content innovation at the core of MTV, we are home to the country\u2019s most successful unscripted content through\u00a0shows like MTV Roadies,\u00a0Splitsvilla, Dating in the Dark, Troll Police, Love School, et al. As we\u00a0build the MTV universe even further across platforms through increased\u00a0interactivity and an enhanced fandom experience, we will also cement our position as India\u2019s leading creator of multi-platform unscripted content.\u201d<\/em><\/p>\n

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The new lineup will open with the fourth season of India\u2019s Next Top Model<\/strong>, followed by Elovator Pitch<\/strong> and Ace of Space.<\/strong>Malaika Arora, MilindSoman, AnushaDandekar, DabbooRatnani and NeerajGabba will be mentoring the new crop of fashionistas for India\u2019s Next Top Model Season 4. Elovator Pitch is a quirky speed dating show that will see the return of youth icons Cyrus Sahukar and GaelynMendonca to the MTV content fold. Ace of Space is a reality show built on the Darwinian principal of survival of the fittest. MTV has roped in last year\u2019s Bigg Boss finalist Vikas Gupta as the \u2018mastermind\u2019 who sets the rules of the game.<\/p>\n

\u00a0<\/strong><\/p>\n

From appeasing a viewer\u2019s adventure appetite to helping one escape dating failures and even teaching the youth lessons of love, no other brand has epitomized the universe of the young in Indian television like MTV<\/strong>. The channel propelled a host of youngsters to their aspirations with the introduction of India\u2019s first and longest adventure-based reality show \u2013 Roadies. Exploring concepts like dating and relationships, MTV made love and romance a talking point amongst the youth as it tapped into the pulse of its audience with edgy and sensational content in shows like Splitsvilla, Love School and Dating in the Dark.<\/p>\n

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INTM premieres on October 6, every Saturday at 7PM.<\/strong><\/p>\n

Elovator Pitch premieres on 12th<\/sup> October, every Friday 7.00 PM.<\/em><\/strong><\/p>\n

Ace of Space premieres on 20th<\/sup> October, EVERYDAY at 6.00 PM. <\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

~Announces 10 hours of new original contentper week~ \u00a0 \u00a0National \/ Chennai, October 8, 2018:India\u2019s number one youth entertainment brand MTV, today, unveiled its aggressive content strategy on the back of unscripted original content. MTV, had cemented its grasp over young India with 400 million viewers having tuned into the channel and garnering 6 billion […]<\/p>\n","protected":false},"author":2,"featured_media":13582,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,36],"tags":[],"class_list":["post-13581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","category-television"],"_links":{"self":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/13581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13581"}],"version-history":[{"count":1,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/13581\/revisions"}],"predecessor-version":[{"id":13583,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/13581\/revisions\/13583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/media\/13582"}],"wp:attachment":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}