{"id":15662,"date":"2019-05-22T12:17:36","date_gmt":"2019-05-22T12:17:36","guid":{"rendered":"http:\/\/faceinews.com\/?p=15662"},"modified":"2019-05-22T12:17:36","modified_gmt":"2019-05-22T12:17:36","slug":"kiehls-iconic-ultra-facial-cream-just-got-more-epic","status":"publish","type":"post","link":"https:\/\/www.faceinews.com\/?p=15662","title":{"rendered":"KIEHL\u2019S ICONIC ULTRA FACIAL CREAM JUST GOT MORE EPIC"},"content":{"rendered":"

\"Ultra_Facial_Cream_50ml_\"<\/a><\/p>\n

\"Faceinews<\/a><\/p>\n

KIEHL\u2019S ICONIC ULTRA FACIAL CREAM JUST GOT MORE EPIC
\nKiehl\u2019s relaunches its #1 best seller, now ultra clean with improved hydration testing<\/p>\n

Kiehl\u2019s #1 best seller globally, Ultra Facial Cream, became an instant cult product when it first launched in 2006.Inspired by the adventure-testing heritage of Kiehl\u2019s, from the first ascent of Greenland\u2019s peaks and the scaling of Mount Everest to the individual adventures of Kiehl\u2019s loyal customers around the world, the \u201cultra hydrator\u201d provides needed replenishment throughout the day by absorbing moisture from the air for continuous comfort and moisture-balanced skin.<\/p>\n

Legendary for providing 24 hour hydration in a lightweight and non-greasy texture that is perfect for everyday use, it\u2019s no surprise that the cream has won over 70 international beauty awards, garnered over 200,000 online reviews from Kiehl\u2019s customers, and that 10 jars are sold globally per minute.Today, the brand is proud to launch the newly revamped, ultra clean version of Ultra Facial Cream- now formulated without parabens, carbamides and T.E.A. Kiehl\u2019s chemists also took the opportunity to improve hydration testing on the new formula. After just one application, facial skin is 2.3x more hydrated\u2014even in the driest areas . Skin is softer, smoother, and visibly healthier looking. The new formula was tested on panels of multiple ethnicities and sensitive skins, and was clinically demonstrated to hydrate all skin types\u2014even sensitive.<\/p>\n

THE MAKING OF ULTRA FACIAL CREAM 2.0<\/p>\n

Since the original Ultra Facial Cream launchedover 13 years ago, customer preferences around certain ingredients have changed. Though extensive research spanning decades has confirmed that the preservatives in Kiehl\u2019s portfolio are safe at the concentrations used, Kiehl\u2019s chemists are aware of the growing concern around parabens and other ingredients that could be considered sensitizing.Based on the growing demand for products that do not include parabens, in the mid-2000s, Kiehl\u2019s made the choice to develop all new formulas without parabens. By the end of 2019, Kiehl\u2019s entire portfolio will be paraben-free.<\/p>\n

Given the global popularity of Ultra Facial Cream, this was Kiehl\u2019s most challenging reformulation to tackle. Kiehl\u2019s chemists take extra care with product reformulations to ensure that users of the existing formula do not feel like that application experience is compromised. It can take dozens of trials over multiple years to create a formula that matches the experience, performance and safety of the original product.<\/p>\n

\u201cReformulating a product that is already incredibly beloved by Kiehl\u2019s customers worldwide is one of the hardest things we do in Product Innovation,\u201d shares Roberta Weiss, Head of Product Innovation for Kiehl\u2019s. \u201cIt\u2019s an enormous challenge to match the customer\u2019s experience when reformulating an existing product. To achieve this, it took 114 formulations over 5 years to achieve parity in texture, application, experience, and performance.\u201d<\/p>\n

ULTRA CLEAN INGREDIENTS& IMPROVED HYDRATION TESTING<\/p>\n","protected":false},"excerpt":{"rendered":"

KIEHL\u2019S ICONIC ULTRA FACIAL CREAM JUST GOT MORE EPIC Kiehl\u2019s relaunches its #1 best seller, now ultra clean with improved hydration testing Kiehl\u2019s #1 best seller globally, Ultra Facial Cream, became an instant cult product when it first launched in 2006.Inspired by the adventure-testing heritage of Kiehl\u2019s, from the first ascent of Greenland\u2019s peaks and […]<\/p>\n","protected":false},"author":2,"featured_media":15663,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-15662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/15662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15662"}],"version-history":[{"count":1,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/15662\/revisions"}],"predecessor-version":[{"id":15664,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/15662\/revisions\/15664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/media\/15663"}],"wp:attachment":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}