{"id":16095,"date":"2019-08-06T06:06:46","date_gmt":"2019-08-06T06:06:46","guid":{"rendered":"http:\/\/faceinews.com\/?p=16095"},"modified":"2019-08-06T06:06:46","modified_gmt":"2019-08-06T06:06:46","slug":"amazon-india-launches-second-leg-of-its-apno-ka-saath-campaign","status":"publish","type":"post","link":"https:\/\/www.faceinews.com\/?p=16095","title":{"rendered":"Amazon India launches second leg of its \u2018Apno Ka Saath\u2019 campaign"},"content":{"rendered":"

\"amazon\"<\/a><\/strong><\/p>\n

\"Faceinews<\/a><\/p>\n

Amazon India launches second leg of its\u00a0\u2018Apno Ka Saath\u2019 campaign<\/em><\/strong><\/p>\n

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\u00a0<\/strong><\/p>\n

Chennai, August 05, 2019:<\/strong>\u00a0Amazon India today launched the second leg of its popular \u2018Apno ka Saath<\/em>\u2019 campaign, building on Amazon.in\u2019s \u2018trusted, one stop shop<\/em>\u2019 ethos. Taking the heart-warming story of two brothers from a small town ahead, the storyline brings in elements that communicate the unmatchable experience of shopping on Amazon.in.<\/p>\n

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The campaign plays on wide selection that the Amazon app offers, mapping it to the needs and demands of every member of the family. This ranges from kitchen appliances to cookware, fashion, beauty, devices, electronics, large appliances and more.<\/p>\n

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The stories revolve around simple, real-life struggles such as drying clothes in the monsoon, cooking on a worn-out pan and buying clothes for someone. The younger brother conveniently finds and orders everything ranging from a washing machine to a kurta on the Amazon shopping app, reinforcing that with \u2018Apno ka Saath<\/em>,\u2019 you can make anything happen and Amazon.in is \u2018Aapki Apni Dukaan<\/em>,\u2019 ensuring that every need will be taken care of.<\/p>\n

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Talking about the treatment of the second phase of this campaign,\u00a0Ravi Desai, Director Mass & Brand Marketing, Amazon India,<\/strong>\u00a0said,\u00a0\u201cBe it conversations around food or the weather, with our \u2018Apno ka Saath\u2019 campaign, we have tried to weave in stories that every household in India can relate to. It is always heart-warming to see the small joys of convenience & comfort being brought to you by someone you trust. With over 17 crore products, Amazon.in is able to meet all these needs, from daily essentials to large appliances and more.\u201d<\/em><\/p>\n

\u00a0<\/em><\/p>\n

N Ram Moorthi, President-Ogilvy Group Companies, South,<\/strong>\u00a0said,\u00a0\u201cThe objective of the second phase is to add an extra dimension to the promise made in the \u2018Apno ka Saath\u2019 campaign which ran previously. We continue with the 3 characters – the brothers and the bhabhi but focus on delivering the message that when you buy products, Amazon also has your back – be it through brand warranty, installation guaranty or easy returns.\u201d<\/em><\/p>\n

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Conceptualized by Ogilvy, the \u2018Apno ka Saath\u2019<\/em>\u00a0campaign\u00a0highlights products across categories, convenience of shopping and reliable delivery in a subtle, non-intrusive style.\u00a0\u00a0The campaign will be rolled out across TV & Digital media in 7 languages – Tamil, Telugu, Kannada, Malayalam, Hindi, Marathi and Bengali.<\/p>\n

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TVC Links:<\/strong><\/p>\n

Large Appliances<\/strong>:\u00a0https:\/\/www.youtube.com\/watch?v=W718H_17WWE<\/a><\/p>\n

Fashion<\/strong>:\u00a0https:\/\/www.youtube.com\/watch?v=892lnIQr1PM<\/a><\/p>\n

Home and Kitchen<\/strong>:\u00a0https:\/\/www.youtube.com\/watch?v=cLsWFeHlsZc<\/a><\/p>\n

\u00a0<\/strong><\/p>\n

CREDIT<\/strong><\/p>\n

Agency:\u00a0<\/strong>Ogilvy<\/p>\n

Vice Chairman India and COO S.E. Asia:\u00a0<\/strong>Sonal Dabral<\/p>\n

Chief Creative Officer:\u00a0<\/strong>Sukesh Nayak<\/p>\n

Creative Team:\u00a0<\/strong>Nilay Moonje, Souvik Banerjee, Sameer Gupta, Vismay Rajendra, Sujith Bose, S. Syamkumar<\/p>\n

Account Management Team:\u00a0<\/strong>N Ramamoorrthi, Kiran Ramamurthy, Kamala Gowri, Ajay Kumar, Tulika Sahu<\/p>\n

Planning:\u00a0<\/strong>Anirban Roy, Prashant Halbe<\/p>\n

Production House:\u00a0<\/strong>RPF (North) Blackbox (south)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n

Director:\u00a0<\/strong>Suresh Triveni (north); Krishna Kumar (south)<\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon India launches second leg of its\u00a0\u2018Apno Ka Saath\u2019 campaign \u00a0 Chennai, August 05, 2019:\u00a0Amazon India today launched the second leg of its popular \u2018Apno ka Saath\u2019 campaign, building on Amazon.in\u2019s \u2018trusted, one stop shop\u2019 ethos. Taking the heart-warming story of two brothers from a small town ahead, the storyline brings in elements that communicate […]<\/p>\n","protected":false},"author":2,"featured_media":10763,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-16095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"_links":{"self":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/16095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16095"}],"version-history":[{"count":1,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/16095\/revisions"}],"predecessor-version":[{"id":16096,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/16095\/revisions\/16096"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/media\/10763"}],"wp:attachment":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}