{"id":16173,"date":"2019-08-13T12:12:56","date_gmt":"2019-08-13T12:12:56","guid":{"rendered":"http:\/\/faceinews.com\/?p=16173"},"modified":"2019-08-13T12:12:56","modified_gmt":"2019-08-13T12:12:56","slug":"this-independence-day-mcdonalds-tells-you-the-story-of-the-trulyindianburger","status":"publish","type":"post","link":"https:\/\/www.faceinews.com\/?p=16173","title":{"rendered":"This Independence Day, McDonald\u2019s tells you the story of the #TrulyIndianBurger"},"content":{"rendered":"

\"mcdonalds\"<\/a><\/p>\n

\"Faceinews<\/a><\/p>\n

This Independence Day, McDonald\u2019s tells you the story of the #TrulyIndianBurger
\nThe campaign has been conceptualized and executed by 22feet Tribal Worldwide<\/p>\n

National | August , 2019: McDonald\u2019s is often looked at as the quintessential \u2018western brand\u2019. This often leads people to assume that the house favourite burgers from McDonald\u2019s India are also \u2018western\u2019 in their origin.
\nIn an attempt to bust this myth and create awareness about the sourcing story and Indian origin of McDonald\u2019s India\u2019s food, this Independence Day, Hardcastle Restaurants Pvt. Ltd. (HRPL), the master franchisee of McDonald\u2019s in West and South India, is telling the fascinating story of the \u201cTruly Indian Burger\u201d. Conceptualized and executed by the 22feet Tribal Worldwide, the \u2018Truly Indian Burger\u2019 campaign explains how the McDonald\u2019s burgers are an amalgamation of the best agricultural produce from across India.
\nLed by three 15-seconder digital films, the campaign is being further supported by an interactive microsite (best experienced on mobile handsets) which tells the sourcing stories of key ingredients of McDonald\u2019s food products in an engaging way. People visiting restaurants can simply scan the QR Code on the tray-mat to know the sourcing story of their favourite burger. The campaign has cumulatively reached over 1 million people.<\/p>\n

Each time you bite into your favourite McVeggie Burger, aren\u2019t you thrilled to taste the fresh, crunchy lettuce? It\u2019s no ordinary lettuce, but the Iceberg variety which makes its way to your plate from the mountains of the Nilgiris. Fun fact \u2013 McDonald\u2019s pioneered lettuce farming in India. There was no locally-grown good-quality lettuce available in India till McDonald\u2019s introduced it into farming in India.<\/p>\n

Click on the tile to watch the video<\/p>\n

The second film- Jalapenos, talk about the burst of flavour every time you bite into the jalapenos in your Maharaja Mac burger. Where do you guess McDonald\u2019s gets those from? Mexico? Spain? Naah! These spicy jalapenos in your burger come from the state of Karnataka. Mind-blowing, isn\u2019t it?
\nClick on the tile to watch the video
\nWhat about everyone\u2019s favourite McAloo Tikki? Have you wondered what makes it so special? The delectable burger that\u2019s now a global favourite is made from potatoes grown exclusively for McDonald\u2019s India in the state of Gujarat. And the Whole Wheat Buns, that everyone loves so much, are from Maharashtra! This story has been aptly captured in the campaign\u2019s third film.<\/p>\n

Click on the tile to watch the video
\nSo, there is a bit of India in every bite of your delicious McDonald\u2019s burger!
\nSpeaking on the campaign, Arvind RP, Director \u2013Marketing and Communications, HRPL said, \u201cOur goal has always been to only use the best and the freshest ingredients to make the food we serve. To ensure this, over the years, we have invested significantly to bring in global best practices and the latest farming technologies to India that empower our farmers to locally grow and produce world-class ingredients.\u201d
\nThey say that Unity in Diversity is the true representation of Indian culture. And this Independence Day, McDonald\u2019s India is celebrating the diversity of its ingredients. Because why not! After all, these burgers are as Indian as they get.
\nAgency credits
\nContent: Vivek Bhatia, Deepshikha Mishra, Dhruvi Pandya
\nDesign: Siddesh Sapte, Mallika Amlani, Trupti Jadhav
\nBusiness Management: Gaurav Magotra, Raghav Chitra, Gatlin Raberts, Sonali Savla
\nTech: Shravan Date, Vijay Khamitkar, Vinod Vishwakarma
\nAnalytics: Prateek Vora, Ishaque Shaikh
\nProduction: Beyond Studios<\/p>\n

About Westlife Development:
\nWestlife Development Limited (BSE: 505533) (WDL) focuses on putting up and operating Quick Service Restaurants (QSR) in India through its subsidiary Hardcastle Restaurants Pvt. Ltd. The Company operates a chain of McDonald\u2019s restaurants in west and south India, having a master franchise relationship with McDonald\u2019s Corporation USA, through the latter\u2019s Indian subsidiary. Marquee investors such as Arisaig India Fund Ltd, SBI Mutual Fund, Tree Line Asia Master Fund (Singapore) and Ward Ferry Fund, among others, are stakeholders in WDL.<\/p>\n

About Hardcastle Restaurants:
\nHardcastle Restaurants Pvt Ltd (HRPL) is a McDonald\u2019s franchisee with rights to own and operate McDonald\u2019s restaurants in India\u2019s west and south markets. HRPL has been a franchisee in this part of India since its inception in 1996.<\/p>\n","protected":false},"excerpt":{"rendered":"

This Independence Day, McDonald\u2019s tells you the story of the #TrulyIndianBurger The campaign has been conceptualized and executed by 22feet Tribal Worldwide National | August , 2019: McDonald\u2019s is often looked at as the quintessential \u2018western brand\u2019. This often leads people to assume that the house favourite burgers from McDonald\u2019s India are also \u2018western\u2019 in […]<\/p>\n","protected":false},"author":2,"featured_media":6385,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-16173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-value-added-services"],"_links":{"self":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/16173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16173"}],"version-history":[{"count":1,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/16173\/revisions"}],"predecessor-version":[{"id":16174,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/16173\/revisions\/16174"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/media\/6385"}],"wp:attachment":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}