{"id":18516,"date":"2020-05-29T07:23:45","date_gmt":"2020-05-29T07:23:45","guid":{"rendered":"http:\/\/faceinews.com\/?p=18516"},"modified":"2020-05-29T07:23:45","modified_gmt":"2020-05-29T07:23:45","slug":"on-menstrual-hygiene-day-whisper-launches-mobileshaala-to-keepgirlsinschool-even-when-they-are-at-home","status":"publish","type":"post","link":"https:\/\/www.faceinews.com\/?p=18516","title":{"rendered":"On Menstrual Hygiene Day, Whisper\u00ae launches Mobileshaala to #KeepGirlsInSchool even when they are at home"},"content":{"rendered":"

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\"Faceinews<\/a><\/p>\n

On Menstrual Hygiene Day, Whisper\u00ae launches Mobileshaala to #KeepGirlsInSchool even when they are at home
\nSupported by Bhumi Pednekar, Mobileshaala enables free education on subjects like English, Science, and Menstrual Hygiene<\/p>\n

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Chennai, 28 May 2020: Moving forward with their #KeepGirlsInSchool movement, Whisper\u00ae, India\u2019s leading feminine care brand, launched \u2018Mobileshaala\u2019 today, an initiative to provide free education while schools across the country remain closed. School closures due to the ongoing pandemic could lead to increased drop-out rates, disproportionately affecting adolescent girls. While closing down schools temporarily might help contain the virus, it could have a permanent effect on the future of many – especially marginalized girls, who are now even more vulnerable to dropping out of school in the absence of structured education. Uninterrupted learning is of utmost importance for these girls.
\nWith \u201cMobileshaala\u201d, Whisper\u00ae is building their commitment to #KeepGirlsInSchool. It is a phone-based learning system that gives free access to curriculum-based education modules on key subjects like English, Science and menstrual hygiene education. Watch this video to learn more about this initiative
\nEducation is a critical component for empowerment. It is startling that when girls hit puberty, 1 out of 5 girls starts missing school, leading to her eventually dropping out and we don\u2019t even notice. To bridge this gap, Whisper\u00ae initiated the #KeepGirlsInSchool movement earlier this year to empower girls with menstrual hygiene education and as a major step towards achieving the brand\u2019s vision of 100% menstrual hygiene in India. The first phase of #KeepGirlsInSchool initiative has helped keep 50 lakh girls in school.
\nChetna Soni, Category Leader – Feminine Care, P&G Indian sub-continent: \u201cWe kicked off the #KeepGirlsInSchool movement earlier this year, staying true to our commitment to ensure periods do not stand in the way of a girl achieving their dreams. Lack of menstrual hygiene education is a key reason for girls to start dropping out of school when they hit puberty. We have been able to make significant impact on-ground to #KeepGirlsInSchool helping 50 lakh girls in early 2020. Today, these girls face a major challenge as the schools have shut down across the country due to the ongoing COVID-19 pandemic. This has disrupted the structured learning process across India and can lead to higher drop out rates especially for girls. Being a brand that has always supported girls, we have supercharged our #KeepGirlsInSchool mission with \u2018Mobileshaala\u2019, to enable uninterrupted learning for girls, even during these challenging times. It is a free mobile-based learning system where girls can continue learning on school subjects and periods, especially during these challenging times. We are pleased to support organisations like Pratham in the endeavor of girls\u2019 education, and will continue to break barriers to unleash girls\u2019 confidence so they can be whoever they want to be.\u201d
\nBhumi Pednekar who is a strong advocate for education of girls has supported the initiative. Talking about \u201cMobileshaala\u201d, she said: \u201cI whole-heartedly believe that nothing should get in the way of a girl\u2019s education. That\u2019s why Whisper\u2019s ambition to #KeepGirlsInSchool even when they are at home with the Mobileshaala initiative is very personal for me. My parents always made sure education was my number one priority while growing up and I hope we can do the same for the young girls of our country during these trying times. I would like to make a strong appeal to everyone to spread the word and share it with the ones who could benefit from it.\u201d
\nWhisper\u00ae has collaborated with Pratham, an NGO that focuses on education for children, to drive this program. Dr Banerji, CEO of Pratham said, \u201cMobileshaala is a much-needed initiative by Whisper in these uncertain times. Ensuring that girls remain in school and continue to learn is high on our priority as well. Movements like #KeepGirlsInSchool are key to tackling the issue of dropout rates of adolescent girls, especially in the current scenario where girls have a higher risk of dropping out.\u201d
\nWhisper\u00ae continues to act as a force for the good, empowering girls and women to be whoever and whatever they want to be by ensuring that nothing comes in the way of achieving dreams. Whisper has been committed to improving awareness around periods through its Menstrual Hygiene Awareness School Program, which has touched the lives of more than 4 crore girls in India since 1995. Strengthening this commitment, Whisper\u00ae has pledged to reach 5 crore girls by 2022 \u2013 as empowered girls will empower the nation. You too can play a role in supporting these girls by logging on to https:\/\/keepgirlsinschoolindia.org\/mobile-shaala and spreading the word to enable uninterrupted learning, be it for your own daughter or someone else\u2019s.<\/p>\n","protected":false},"excerpt":{"rendered":"

On Menstrual Hygiene Day, Whisper\u00ae launches Mobileshaala to #KeepGirlsInSchool even when they are at home Supported by Bhumi Pednekar, Mobileshaala enables free education on subjects like English, Science, and Menstrual Hygiene Chennai, 28 May 2020: Moving forward with their #KeepGirlsInSchool movement, Whisper\u00ae, India\u2019s leading feminine care brand, launched \u2018Mobileshaala\u2019 today, an initiative to provide free […]<\/p>\n","protected":false},"author":2,"featured_media":18517,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-18516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education"],"_links":{"self":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/18516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18516"}],"version-history":[{"count":1,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/18516\/revisions"}],"predecessor-version":[{"id":18519,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/18516\/revisions\/18519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/media\/18517"}],"wp:attachment":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}