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<\/a><\/p>\nIn collaboration with Chennai Super Kings, Brooke Bond 3 Roses aired its new TVC, aimed at the South region to accept change and have trust in the new team through the team just like they trust Brooke Bond 3 Roses<\/p>\n
(Coimbatore, 13 May 2022): Brooke Bond 3 Roses, one of India\u2019s most loved tea brands launched its new TVC Idhu Namma Tea(m), where they partnered with the IPL team \u2018Chennai Super Kings\u2019 for its 15th edition. The campaign highlights the message of \u2018Idhu Namma Tea, Idhu Namma Team\u2019 (It\u2019s our Tea, It\u2019s our Team) to connect with the audience by accepting and trusting the new members of CSK.<\/p>\n
The TVC starts with an old man grumbling about the new CSK team over a cup of chai to his wife and when asked how the tea is, the old man replies if the colour, taste, and strength are good then it is bound to be perfect. Likewise, if batting, bowling, and fielding are good then how does it matter what pitch it is, replies to his wife. In between the conversation, their grandson shouts \u2018it is a wicket\u2019 in the first ball to which the old man\u2019s wife states see Just like Brooke Bond 3 Roses tea never disappoints us, in the same way our CSK team will also never disappoint us. The campaign \u2018Idhu Namma Tea, Idhu Namma Team\u2019 highlights the messaging of trust and confidence which Brooke Bond 3 Roses brings together by turning the cynics into a believer.<\/p>\n
Shiva Krishnamurthy, Vice President, Tea & Foods (HUL) said, \u201cBrooke Bond 3 Roses is South India\u2019s most loved tea brand and an icon of Tamil Nadu. Being Tamil Nadu\u2019s favourite tea, we are happy to partner with Tamil Nadu\u2019s favourite tea(m), Chennai Super Kings, during this year\u2019s IPL. Our Idhu Namma tea(m) campaign celebrates Tamilians\u2019 love for 3 Roses tea and for CSK with lots of warmth and affection.\u201d<\/p>\n
Ajay Mehta, Sr. Vice President, Mindshare said, \u201cWith the IPL season, we took this golden opportunity to associate with Chennai Super Kings, a team that unifies entire Tamil Nadu and resonates well with the brand\u2019s philosophy of togetherness. The films capture this in a light-hearted manner and that too over a cup of tea.\u201d<\/p>\n
The ad ends with the message \u2018Idhu namma tea, Idhu namma team\u2019 with an aim to connect with the CSK fans for whom their favourite team and their favourite tea are inseparable from each other.<\/p>\n
To view the ad campaign, here is the link: https:\/\/youtube.com\/watch?v=PYlE0cpdqM4&feature=share<\/p>\n
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Brooke Bond 3 Roses launches \u2018Idhu Namma campaign\u2019 in association with Chennai Super Kings Team In collaboration with Chennai Super Kings, Brooke Bond 3 Roses aired its new TVC, aimed at the South region to accept change and have trust in the new team through the team just like they trust Brooke Bond 3 Roses […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,10],"tags":[],"class_list":["post-21833","post","type-post","status-publish","format-standard","hentry","category-business","category-corporate"],"_links":{"self":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/21833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21833"}],"version-history":[{"count":1,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/21833\/revisions"}],"predecessor-version":[{"id":21834,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/21833\/revisions\/21834"}],"wp:attachment":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}