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<\/a><\/p>\nIndependent artists, Noor Chahal and Kayan, to receive funding and dedicated support to create and launch new music<\/p>\n
Largest class to date for global artist development program includes 30 genre-spanning artists from around the world<\/p>\n
July 26, 2022 – Chennai, India – Today YouTube has announced the new Foundry class of 2022, its global artist development program that focuses on discovering and supporting talent worldwide. Indian artists, Noor Chahal and Kayan, are among the 30 artists spanning genres and continents who have been selected for the Foundry class of 2022.<\/p>\n
Created in 2015, Foundry is YouTube\u2019s incubator for independent music, supporting indie artists at all stages of their careers through annual artist development classes and ongoing release support campaigns.<\/p>\n
Foundry artists are next generation entertainers, recognized for their innovative approach to music and storytelling. To date Foundry programs have supported 250 independent artists, with alumni including Arlo Parks, beabadoobee, Clairo, Dave, Dua Lipa, ENNY, Eladio Carrion, girl in red, Gunna, Kenny Beats, LostStories, Natanael Cano, Omar Apollo, REI AMI, Rema, Rina Sawayama, ROSAL\u00cdA, Seedhe Maut, Snail Mail, Tems, Tenille Arts and many more talented musicians.<\/p>\n
Pawan Agarwal, Director, Music Partnerships (India & South Asia), YouTube, \u201cHelping discover and break new artists, while helping them navigate every stage of their career is one of YouTube Music\u2019s core goals. This is especially important for independent artists, who are navigating today\u2019s increasingly digital landscape to find stability, creative fulfillment, and a global community of fans. Foundry gives independent artists a springboard to success and we\u2019re excited to support such emerging artists and reduce barriers along their journey.\u201d<\/p>\n
YouTube\u2019s latest Foundry class includes a global collection of artists from the U.S., India, Korea, Japan, Brazil and Sub-Saharan Africa. Featuring genres such as country, afropop, soul, latin urban and many more, the new class of musicians includes:<\/p>\n
\u25cf Amari’ Noelle (US)<\/p>\n
\u25cf Ashley Cooke (US)<\/p>\n
\u25cf ART (DE)<\/p>\n
\u25cf \u00c0VU\u00c0 (BR)<\/p>\n
\u25cf BabyTron (US)<\/p>\n
\u25cf BIBI (KR)<\/p>\n
\u25cf Black Sherif (SSA)<\/p>\n
\u25cf Bruses (MX)<\/p>\n
\u25cf Danielle Ponder (US)<\/p>\n
\u25cf French The Kid (UK)<\/p>\n
\u25cf Genesis Owusu (AUS)<\/p>\n
\u25cf Haru Nemuri (JP)<\/p>\n
\u25cf Joeboy (SSA)<\/p>\n
\u25cf Jossman (CO)<\/p>\n
\u25cf Kader Diaby 4Real (FR)<\/p>\n
\u25cf Kaike (BR)<\/p>\n
\u25cf Kayan (IN)<\/p>\n
\u25cf Magdalena Bay (US)<\/p>\n
\u25cf Mehro (US)<\/p>\n
\u25cf Nemahsis (CAN)<\/p>\n
\u25cf Noor Chahal (IN)<\/p>\n
\u25cf Obongjayar (UK)<\/p>\n
\u25cf RIMON (NL)<\/p>\n
\u25cf Roxane Bruneau (CAN)<\/p>\n
\u25cf Skiifall (CAN)<\/p>\n
\u25cf Snow Tha Product (US)<\/p>\n
\u25cf Sudan Archives (US)<\/p>\n
\u25cf Thuy (US)<\/p>\n
\u25cf TSHA (UK)<\/p>\n
\u25cf Yoss Bones (MX)<\/p>\n
Meet the Foundry Class of 2022 HERE<\/p>\n
Noor Chahal said, \u201cBeing an independent artist always comes with an essence of absolutely being true to your music as well as your audience. An artist\u2019s success cannot be measured by definite parameters, everyone has their own definition of success. I see Foundry helping my music reach new people and ensure that my potential does not go undiscovered or unacknowledged. Every independent artist needs a push like that and I am nothing but grateful to YouTube for this opportunity.\u201d<\/p>\n
Kayan said, \u201cFreedom. To do what I want. It also challenges me in so many ways which teaches me a lot. I guess if you\u2019re happy doing what you\u2019re doing you\u2019re successful, having said that. It doesn’t hurt if I can pay my bills, fund my own music, own all of it and still have the drive to want to do better. YouTube is a crucial platform for artists. To connect with my audience and fans and to have a place to share my work with them is super important. Also to understand my audience better and work with that kind of information is such a great strength to have. Foundry is the perfect program to help me really grow what I\u2019m working for.\u201d<\/p>\n
Foundry is designed for independent artists who have a vision for their own success and to help them navigate the demands of today\u2019s music industry. YouTube provides partner strategy support, marketing promotion, and seed funding for content development that can be used for experimenting with new music to diversifying video creation formats.<\/p>\n
2021 Foundry alumni Seedhe Maut shared, \u201cWe constantly strive to push our creative limits to the maximum, and our vision has always been about creating as well as experimenting with music that pushes our boundaries. Being selected as part of Foundry gave us the opportunity to expand our vision and share our music with a wider community. YouTube as a platform has been exponential in sharing our work and connecting with more people across the globe.\u201d<\/p>\n
The combination of access to resources and great teams at YouTube enables artists to create and launch their music with greater global impact, sharing their music and connecting with their fans no matter where they are from. Independent doesn\u2019t mean being alone which is why Foundry is dedicated to helping artists build a foundation for growth, engagement and global success from day one.<\/p>\n
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YOUTUBE MUSIC SELECTS NOOR CHAHAL AND KAYAN, AS PART OF 2022 CLASS OF FOUNDRY Independent artists, Noor Chahal and Kayan, to receive funding and dedicated support to create and launch new music Largest class to date for global artist development program includes 30 genre-spanning artists from around the world July 26, 2022 – Chennai, India […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,25],"tags":[],"class_list":["post-22437","post","type-post","status-publish","format-standard","hentry","category-corporate","category-entertainment"],"_links":{"self":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/22437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22437"}],"version-history":[{"count":1,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/22437\/revisions"}],"predecessor-version":[{"id":22438,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/22437\/revisions\/22438"}],"wp:attachment":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}