{"id":2499,"date":"2015-09-23T07:30:21","date_gmt":"2015-09-23T07:30:21","guid":{"rendered":"http:\/\/faceinews.com\/?p=2499"},"modified":"2015-09-23T07:30:21","modified_gmt":"2015-09-23T07:30:21","slug":"start-lenovo-tamil-nadu","status":"publish","type":"post","link":"https:\/\/www.faceinews.com\/?p=2499","title":{"rendered":"\u2018Start up with Lenovo\u2019 comes to Tamil Nadu"},"content":{"rendered":"

\"a<\/a>Launch of a first of its kind National initiative to increase computer penetration by making it easy to acquire a PC<\/i><\/p>\n

\u00a0Chennai, September 22, 2015: <\/b>Lenovo, the world\u2019s No.1 PC player and an emerging leader in Tablets and Smart Phones, has announced the launch of its \u2018Start up with Lenovo\u2019 initiative to increase computer penetration in the state of Tamil Nadu<\/b>. This is an effort by Lenovo to jumpstart India\u2019s computer penetration, which currently at 10% is the lowest among developing countries like South Africa (18%), Turkey (49%) and Malaysia (64%).<\/p>\n

In the first phase, Lenovo is rolling out the initiative in Tamil Nadu as well as West Bengal, Rajasthan, Karnataka, Maharashtra and Madhya Pradesh.\u00a0 This initiative is a significant step by Lenovo towards the larger \u2018Digital India\u2019 movement that aims at transforming India into a digitally empowered society. \u00a0Further it ties into the Government\u2019s new \u2018Start up India, Stand up India\u2019 campaign that aims to boost entrepreneurship and job creation in the country.<\/p>\n

With a very successful pilot phase in the states of Andhra Pradesh, Telangana and Gujarat that achieved significant results, the program is now being initiated at a National level<\/b> and is primarily aimed towards the youth and families who can benefit the most through technology adoption in their daily lives. Tamil Nadu, one of the focus states for \u2018Start up with Lenovo\u2019<\/b>, has always been very education focused. However, the quality of education, especially higher education, needs significant up scaling to make the students more employable. According to Aspiring Minds research on state wise employability of engineers Tamil Nadu in fact lags behind even states like UP in the employability of its engineers. There is significant merit in increasing technology intervention to make the youth more employable, and \u2018Start up with Lenovo\u2019 should contribute to the same.<\/p>\n

Speaking about the initiative, Rahul Agarwal, Managing Director, Lenovo India <\/b>said, \u201cComputer penetration in Tamil Nadu can act as a major catalyst to improve the employment prospects for youth and give fillip to their spirit of entrepreneurship. Lenovo, through India-centric research and insight mining, has managed to effectively identify key barriers to PC adoption and is all set towards sparking change. \u2018Start up with Lenovo\u2019 is a clear step in this direction where Lenovo is making computers more accessible to the youth across the state through huge-scale promotion and easy finance.\u201d<\/p>\n

Elaborating further on the initiative, Anand Dhand, Director, MNC Business, Intel<\/b> South Asia<\/b> said, \u201cIndia is moving towards an ambitious and a revolutionary vision of creating a Digital India, where technology will play a pivotal role in bringing the entire nation under the ambit of faster and efficient delivery of public services. In order to create a digitally enabled India, it is imperative for us to create more awareness and relevance of technology for the people. We have a long-standing association with Lenovo and are happy to collaborate with them on an initiative that will bring technology much closer to people thus helping transform and enrich people lives.\u201d<\/p>\n

Start up with Lenovo\u2019 program details specific to Tamil Nadu:<\/b><\/p>\n

The main bottlenecks affecting computer penetration in Tamil Nadu are the lack of awareness of PC usage, as well as the availability and affordability of PCs.\u00a0 Hence, through this program, Lenovo is educating the youth in the state about the importance and benefits of PCs as well as providing the financial means to purchase one.<\/p>\n