{"id":4445,"date":"2016-11-28T17:11:32","date_gmt":"2016-11-28T17:11:32","guid":{"rendered":"http:\/\/faceinews.com\/?p=4445"},"modified":"2016-12-02T12:36:18","modified_gmt":"2016-12-02T12:36:18","slug":"tourism-australia-collaborates-with-balaji-telefilms-to-drive-visitation-to-australia","status":"publish","type":"post","link":"https:\/\/www.faceinews.com\/?p=4445","title":{"rendered":"Tourism Australia collaborates with Balaji Telefilms to drive visitation to Australia"},"content":{"rendered":"

\"1-intro\"<\/a>Ye Hai Mohabbatein showcases the best of South Australia to potential outbound travellers<\/strong>
\n\"11-cleland-wildlife-park-koala-hold\"<\/a>22 November 2016<\/strong>, Tourism Australia and South Australian Tourism Commission (SATC) havecollaborated with India\u2019s leading production house, Balaji Telefilms,to inspire Indian travel enthusiasts to book their next holiday Down Under. Balaji Telefilms\u2019top rated television show \u2018Ye Hai Mohabbatein\u2019, which airs at 7.30 pm and 11 pm,Monday to Sunday ,on India\u2019s top Hindi General Entertainment Channel (GEC), Star Plus, recently shot 10episodes in South Australia.
\nShot at iconic locationsin Adelaide and surrounds, the story track based in Australia is definitely set to grip the viewers\u2019attention with interesting twists. India\u2019s leading online travel company, MakeMyTrip, has further strengthened this initiative by tying up with Tourism Australia and SATC as the preferred travel partner for the project. As part of this partnership,a special travel package to Australia for the viewers of Ye Hai Mohabbatein is being advertised during the show and on MakeMyTrip\u2019s web and social media platforms.
\n\"8-oval\"<\/a>Ye Hai Mohabbatein features popular Indian television actors Divyanka Tripathi,\u00a0Karan Patel\u00a0 andAnita Hassanandani. The lead actors along with RuhanikaDhawan who portrays the character of Pihu, Aditi Bhatia\u00a0who plays Ruhi and SiddharthMakkar,\u00a0who is introduced in the latest trackasVidyut, had flown down to Australia for the shoot. Viewers can see iconic locations such asthe Rundle Street Mall, vineyards of Barossa Valley, scenic Kangaroo Island and the iconic cricket stadium Adelaide Oval on the show.
\nTourism Australia has a decade long association with Balaji Telefilms,with popular shows such as Kyunki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Kiand Bade Ache Lagte Haibeing shot in Australia for a series of special episodes.
\n\"4-remarkable-rocks\"<\/a>\u201cWe are pleased to have collaborated with Balaji Telefilms and Star Plus to showcase Australia on Ye Hai Mohabbatein. India is a rapidly growing market for Australia. It is currently the ninth largest source market for the destination and is well positioned to achieve goals set out in the India 2020 strategy. To sustain the momentum of increasing visitor arrivals from India, impactful distribution and media partnerships such as this not only showcases the destination, but also providesattractive tactical deals to potential travellers,\u201d said Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia.
\n\u201cWe are extremely thrilled to be collaborating with \u2018YeHai Mohabbatein\u2019. The popularity of the show and its beloved stars make for an ideal platform to reach out to our target audience. We are excited about broadcasting the many sights and attractions of South Australia to millions of Indian viewers. This is a huge step forward in increasing the number of Indian tourists to Adelaide and the surrounding cities,\u201d said Dana Urmonas, Regional Director, Southeast Asia & India, South Australian Tourism Commission.
\nSouth Australia was recently awarded the fifth\u00a0best region in the world by Lonely Planet \u2013 the only Australian destination to be included in the prestigious \u2018Best in Travel\u2019 list. With a vibrant capital city, crowd-free beaches, up close wildlife encounters and world-class food and drinks, visitors get the complete Australian experience within one State.
\nFor the month of September 2016, Australia welcomed 19,800 Indian visitors, recording a growth of 21% over September 2015. Total arrivals for the year ended September 2016 stood at 249,200, an increase of 9.6% over the previous year.
\nTourism Australia recently unveiled its latest aquatic and coastal campaign which features travel packages starting at Rs.129, 000. A high proportion of Indian travellers are expected to be Australia bound for the year-end holiday season. For great deals, visit www.australia.com\/offers<\/p>\n

About Tourism Australia
\nTourism Australia is the Australian Government agency responsible for promoting Australia to the world as a destination for business and leisure travel. Tourism Australia\u2019s purpose is to increase the economic benefits to Australia of tourism, supporting the industry\u2019s Tourism 2020 strategy, which aims to grow the overnight annual expenditure generated by tourism to over A$ 115 billion by 2020.<\/p>\n

The organisation is active in around 30 key markets, where it aims to grow demand for the destination\u2019s tourism experiences by promoting the unique attributes which will entice people to visit. Tourism Australia\u2019s activities include advertising, public relations and media programs, trade shows and programs for the tourism industry, consumer promotions, online communications and consumer research.<\/p>\n

For more information visit www.tourism.australia.com | www.facebook.com\/seeaustralia<\/p>\n","protected":false},"excerpt":{"rendered":"

Ye Hai Mohabbatein showcases the best of South Australia to potential outbound travellers 22 November 2016, Tourism Australia and South Australian Tourism Commission (SATC) havecollaborated with India\u2019s leading production house, Balaji Telefilms,to inspire Indian travel enthusiasts to book their next holiday Down Under. Balaji Telefilms\u2019top rated television show \u2018Ye Hai Mohabbatein\u2019, which airs at 7.30 […]<\/p>\n","protected":false},"author":2,"featured_media":4446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-4445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"_links":{"self":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/4445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4445"}],"version-history":[{"count":1,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/4445\/revisions"}],"predecessor-version":[{"id":4450,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/4445\/revisions\/4450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/media\/4446"}],"wp:attachment":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}