{"id":4638,"date":"2017-01-22T09:47:00","date_gmt":"2017-01-22T09:47:00","guid":{"rendered":"http:\/\/faceinews.com\/?p=4638"},"modified":"2017-01-22T09:47:00","modified_gmt":"2017-01-22T09:47:00","slug":"yatra-unveils-new-brand-identity-to-fuel-the-next-decade-of-growth","status":"publish","type":"post","link":"https:\/\/www.faceinews.com\/?p=4638","title":{"rendered":"Yatra unveils new brand identity to fuel the next decade of growth"},"content":{"rendered":"

\"yatra\"<\/a>New logo conveys a seamless travel experience delivered via Yatra\u2019s new marketplace model<\/strong><\/p>\n

Chennai, 20th January, 2017: Yatra,<\/strong> one of India\u2019s leading online travel portals has revealed its new brand identity and logo. Yatra has always stayed in step with the needs of all types of travelers, evolving with the changing needs and behavior of consumers. Today, travellers are looking for more out of travel and are ready to explore new and diverse experiences. The new identity captures the fluidity and smoothness of travel experiences that today\u2019s Indian traveller seeks.<\/p>\n

The new brand identity is more contemporary and evolved, and clearly showcases the richness of the product & services Yatra offers. The marketplace model allows verified sellers to list their travel products on Yatra\u2019s site thus enlarging the bouquet of travel products available for travellers. The change comes at a time of continued growth for the company which started out a decade ago, and signifies Yatra\u2019s evolution as it continues to connect with the new age traveller.<\/p>\n

The new brand colour is red and stands for exuberance. It is also a symbol of physical movement which goes very well with the overall concept of a journey. While the colour stands for vibrancy, the font is friendly and approachable \u2013 Yatra\u2019s personality traits. Together, it lends itself to a fresh, energetic, young and aspirational look.<\/p>\n

Commenting on the occasion Mr. Sharat Dhall, COO (B2C), Yatra said, \u201cToday we are much more than a booking site for flights, hotels and packages. We are a travel marketplace. And our new logo symbolizes just that. The change in brand identity is coupled with the evolution of Yatra\u2019s product offering, covering an unmatched range across flights, hotels, holidays, bus, train, cabs, homestays, activities and cruises. Today we have everything that a traveller needs on our site, and truly the one-stop travel platform for Indians. We are bursting with new ideas, with new discoveries to be made, and newer journeys to be experienced.\u201d<\/p>\n

Speaking on the new brand identity, Mr. Vikrant Mudaliar, Chief Marketing Officer, Yatra said, \u201cThe change in brand identity is not only about the change in logo and colour but also a change in what the brand stands for along with the branding elements such as tonality, communication, look and feel. The new red logo showcases the richness of our experience and the expansive depth of our product portfolio. It also helps us to stand out in an increasingly cluttered media environment and at the same time lends a sense of confidence and reliability to our brand. The changed Yatra logo is fluid, just like travel should be. The\u00a0new\u00a0logo type\u00a0face\u00a0is\u00a0hand\u00a0drawn\u00a0and\u00a0inspired\u00a0from\u00a0the\u00a0trail\u00a0of\u00a0a\u00a0journey. The logo is free flowing and not bound, just like our plans should be. The logo stands for a seamless travel experience that Yatra provides with the new marketplace model.\u201d<\/p>\n

Apart from the logo change, the branding elements, communication and messaging have been given a more contemporary and aspirational look.
\nAbout Yatra<\/p>\n

Yatra, based in Gurugram, is a one-stop marketplace for all travel-related services. The company provides information, pricing, availability, and booking facility for domestic and international air travel, domestic and international hotel bookings, holiday packages, buses, trains, in city activities, inter-city and point-to-point cabs, homestays and cruises. As a leading consolidator of accommodation options, Yatra provides real-time bookings for more than 61,000 hotels in India and over 500,000+ hotels around the world.
\nCustomers can access Yatra in multiple ways: through a user-friendly website, mobile optimised WAP site and applications, a multi-lingual call centre, a countrywide network of Holiday Lounges and Yatra Travel Express stores.
\nLaunched in August 2006, Yatra was ranked the Most Trusted e-Commerce Travel Brand in India in the Economics Times Brand Equity Survey 2015, and has won the award for \u2018First Prize – Domestic Tour Operator (Rest of India)\u2019 at the India Tourism Awards held in July 2016.
\nYatra\u2019s parent company, Yatra Online Inc. is a Nasdaq listed entity.<\/p>\n","protected":false},"excerpt":{"rendered":"

New logo conveys a seamless travel experience delivered via Yatra\u2019s new marketplace model Chennai, 20th January, 2017: Yatra, one of India\u2019s leading online travel portals has revealed its new brand identity and logo. Yatra has always stayed in step with the needs of all types of travelers, evolving with the changing needs and behavior of […]<\/p>\n","protected":false},"author":2,"featured_media":4134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-4638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"_links":{"self":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/4638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4638"}],"version-history":[{"count":1,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/4638\/revisions"}],"predecessor-version":[{"id":4639,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/4638\/revisions\/4639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/media\/4134"}],"wp:attachment":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}