{"id":5480,"date":"2017-05-09T17:13:23","date_gmt":"2017-05-09T17:13:23","guid":{"rendered":"http:\/\/faceinews.com\/?p=5480"},"modified":"2017-05-09T17:13:23","modified_gmt":"2017-05-09T17:13:23","slug":"discovery-to-launch-its-first-hindi-general-entertainment-channel-in-india","status":"publish","type":"post","link":"https:\/\/www.faceinews.com\/?p=5480","title":{"rendered":"DISCOVERY TO LAUNCH ITS FIRST HINDI GENERAL ENTERTAINMENT CHANNEL IN INDIA"},"content":{"rendered":"

\"Discovery<\/a>Discovery JEET brings together Discovery\u2019s unmatched story-telling and the best of real-life entertainment through larger than life stories that will inspire millions<\/em><\/strong><\/p>\n

\u00a0<\/em><\/strong>Built on the core philosophy \u201cMain KuchBhiKarSaktaHoon\u201d meaning \u201cI can achieve anything\u201d<\/em><\/strong><\/p>\n

\u00a0<\/em><\/strong>To premiere 65-episode scripted biopic series on India\u2019s revered Yoga Guru Baba Ramdev<\/em><\/strong><\/p>\n

\u00a0\"(L-R)<\/a><\/em><\/strong>Mumbai \/ Chennai, 9 May 2017<\/span><\/em><\/strong>: Discovery Communications today announces its plan to roll out Discovery JEET, a new entertainment channel across India, starting in late 2017. The new channel will be the flagship for the network\u2019s ambitious investment into original local productions in India, superservingsuperfans and nurturing communities around a range of programme genres including true crime investigations, small-town heroes and gritty survival.<\/p>\n

\u00a0<\/em>Discovery is scaling up investment in over 200 hours of local content originals which will premiere on this new channel. Targeting young male audiences, [not just in the metros, but also in tier II and tier III cities,] Discovery JEET will be a highly-charged entertainment channel, immersing viewers in a world where gripping stories, heroic characters and tales of achievement are the status quo.<\/p>\n

\u201cWe are excited to launch Discovery JEET, which will<\/em> bring a new style of entertainment, in a truly local, bespoke, ground-up offering. It borrows the best of Discovery\u2019s ethos, seeded in fact and purpose-driven content, and leveraging global resources to mount it at a scale that delivers larger-than-life stories,\u201d <\/em>said Karan Bajaj, SVP & GM, South Asia, Discovery Networks Asia Pacific<\/strong>. \u201cJEET marks an important milestone in our continued commitment to entertain and inspireIndia\u2019s young minds!\u201d<\/em><\/p>\n

\u00a0<\/em>Arthur Bastings, President & MD, Discovery Networks Asia Pacific<\/strong>, further elaborated on the importance of this evolutionary step, leveraging new ways to extend the reach and relevance of Discovery across the subcontinent.\u201cThe expansion into general entertainment with JEET redefines how Discovery will connect and interact with new young audiences across the heartlands of India. JEET is fun, relatable, and exciting and brings to life the captivating, real stories of India\u2019s own in a manner never seen before!\u201d<\/em><\/p>\n

Designed to inspire the aspirational, young Indian male who not only loves great video content, but is looking for a truly differentiated viewer experience, Discovery JEET will hit screens later this year with a vibrant programming lineup that will include, Swami <\/strong>Baba Ramdev: The Untold Story<\/strong>, a scripted biopic series tracing Swami Baba Ramdev\u2019s fascinating and inspirational journey from a life of anonymity to national icon, international cult figure and now business mogul; Saragarhi – India\u2019s Bravest Day<\/strong>, a large-scale, action-packed, scripted drama series about one of the greatest, yet largely uncelebrated, last stands in Indian military history; Gabru: The Birth of Hip Hop<\/strong>, a scripted series on the Rap & Hip Hop revolution that has taken India by storm, from the far ends of Punjab to the slums of Mumbai; Gangs of Mumbai<\/strong>, \u00a0a scripted series on the colourful, larger-than-life characters from\u00a0 the\u00a0thriving underworld of India\u2019s Maximum City.<\/p>\n

Discovery JEET will also benefit from Discovery\u2019s global knowledge, resource network, and experience in telling the most compelling stories in a way that captures engaged, curious, high value audiences at scale.<\/p>\n

Discovery Channel continues to be the leading factual entertainment channel in India, and the premier destination for Indian viewers looking for the best of global and local non-fiction entertainment from blue-chip nature, science and technology, ancient and contemporary history, adventure, cultural and topical documentaries.<\/p>\n","protected":false},"excerpt":{"rendered":"

Discovery JEET brings together Discovery\u2019s unmatched story-telling and the best of real-life entertainment through larger than life stories that will inspire millions \u00a0Built on the core philosophy \u201cMain KuchBhiKarSaktaHoon\u201d meaning \u201cI can achieve anything\u201d \u00a0To premiere 65-episode scripted biopic series on India\u2019s revered Yoga Guru Baba Ramdev \u00a0Mumbai \/ Chennai, 9 May 2017: Discovery Communications […]<\/p>\n","protected":false},"author":2,"featured_media":5482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-5480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"_links":{"self":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/5480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5480"}],"version-history":[{"count":1,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/5480\/revisions"}],"predecessor-version":[{"id":5483,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/5480\/revisions\/5483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/media\/5482"}],"wp:attachment":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}