{"id":5563,"date":"2017-05-18T12:27:13","date_gmt":"2017-05-18T12:27:13","guid":{"rendered":"http:\/\/faceinews.com\/?p=5563"},"modified":"2017-05-18T12:27:13","modified_gmt":"2017-05-18T12:27:13","slug":"britannia-launches-its-newest-cookie-out-of-the-good-day-oven-good-day-wonderfulls","status":"publish","type":"post","link":"https:\/\/www.faceinews.com\/?p=5563","title":{"rendered":"Britannia launches its newest cookie out of the Good Day oven-Good Day Wonderfulls"},"content":{"rendered":"

\"Britannia<\/a>Aims to strengthen its dominance in the Premium Cookies category<\/strong><\/p>\n

Chennai, May 18, 2017: Britannia Industries Limited,<\/strong> today announced the launch of Good Day Wonderfulls, to strengthen the Company\u2019s dominance in the highly competitive, INR 4000 crore category of Premium Cookies.<\/p>\n

Good Day is Britannia\u2019s largest brand with a revenue of INR 2600 crores, and reaching over 30% households in the country. The brand has a range of variants including cashew, butter, Choco-chips and a super-premium offering called Good Day Chunkies, a brand of artesanal cookies.<\/p>\n

The launch of Good Day Wonderfulls comes on the back of the insight that Indian cookie consumers are actively seeking newer, richer tastes. The brand has a range of 3 variants – Choco nut, Butter Almond, and Berries & Nuts. Good Day Wonderfulls combines the wonder of a cookie delivered through its rich taste, crumbly bite and melt in mouth experience, and the fullness of exotic ingredients like cranberries, black currant, roasted almonds, nuts and chocolate.<\/p>\n

\"ali\"<\/a>Ali Harris Shere, VP Marketing \u2013 Britannia Industries Ltd.<\/strong>
\nAli Harris Shere, is the Vice President, Marketing at Britannia Industries and is responsible for developing the marketing strategies for existing and new products and the delivery of the integrated marketing plan for the business. In his current venture, Ali has ensured the development and implementation of systems and procedures necessary for the smooth operation of the marketing and communications function.
\nThe previous positions he has held at the organization include Marketing Manager, Regional Sales Manager and Group Product Manager all in Britannia. With a progressive career graph, Ali has been instrumental in bringing fresh perspectives coupled with a holistic approach towards many marketing initiatives at Britannia.
\nAli joined Britannia in 1998 as a Management Trainee and has been with the company for more than 16 years. He had a short break of 3 months in between from Britannia when he joined Vodafone. Ali took over as Director Marketing in July this year post his joining back.
\nIn his free time, Ali enjoys travelling and watching movies.<\/p>\n

\u201cThe mid-premium cookie segment has grown by 23% last year which clearly indicates that Indian consumers are upgrading to indulgent cookies. They now demand unique formats and richer cookie experiences\u201d said, Ali Harris Shere, VP, Marketing. \u201cGood Day Wonderfulls reflects the consumer’s aspirations for new taste experiences in food. To deliver this, we have invested significantly in bringing new technology expertise into our fold” he added.<\/p>\n

South India is the largest and most evolved market for premium categories and the product and the communication will be rolled out first in South India. The launch in South will be followed soon after with a national roll out. All 3 variants of Britannia Good Day Wonderfulls will be available at Rs. 10 for 30 grams and Rs. 25 for 75 grams.
\nBritannia Good Day Wonderfulls will take forward the \u2018Smile More for a Good Day’ philosophy of brand Good Day. The brand is launching a high decibel TV campaign, with an ad commercial starring Good Day\u2019s brand ambassador and popular Bollywood star, Deepika Padukone and this will be supported through sampling to drive trials, consumer contests and social media activation.<\/p>\n

Britannia Company Profile
\nBritannia Industries is one of India\u2019s leading food companies with a 100 year legacy and annual revenues in excess of Rs. 8500 Cr. Britannia is among the most trusted food brands, and manufactures India\u2019s favorite food brands like Good Day, Tiger, NutriChoice, Milk Bikis and Marie Gold which are household names in India. \u00a0Britannia is a brand which many generations of Indians have grown up with. Britannia\u2019s product portfolio includes Biscuits, Bread, Cakes, Rusk, and Dairy products including Cheese, Beverages, Milk and Yoghurt. Britannia products are available across the country in over 4 million retail outlets and reach over 50% of Indian homes.
\nThe company\u2019s Dairy business contributes close to 10 per cent of revenue and Britannia dairy products directly reach close to 700, 000 outlets and over 3 million outlets through indirect distribution.
\nBritannia Bread is the largest brand in the organized bread market with an annual turnover of 1.1 lac tonnes in volume and Rs.385 crores in value. The business operates with 13 factories and 5 franchisees selling close to 1 mn loaves daily across more than 73 cities and towns of India.
\nBritannia takes pride in having stayed true to its credo, \u2018Eat Healthy, Think Better\u2019. Having removed over 8500 tonnes of Trans Fats from products, Britannia became India\u2019s first Zero Trans Fat Company. Over 50% of the Company\u2019s portfolio is enriched with essential micro- nutrients which nourish the body.
\nThe company set up the Britannia Nutrition Foundation in 2009, and began working with under-privileged, under-nourished children by supplementing their daily meals with an Iron and multiple micro- nutrient fortified product. The Foundation works through Public Private Partnerships with both Governments and NGOs.
\nBrand Britannia is listed amongst the most trusted, valuable and popular brands in various surveys conducted by prestigious organizations like Millward Brown, IMRB, WPP Group and Havas Media Group to name a few.
\nBritannia believes that \u2018Taste & Trust\u2019 are its sobriquet and will constantly endeavour to make a Billion Indians reach out for a delightful and healthy Britannia product several times a day!<\/p>\n","protected":false},"excerpt":{"rendered":"

Aims to strengthen its dominance in the Premium Cookies category Chennai, May 18, 2017: Britannia Industries Limited, today announced the launch of Good Day Wonderfulls, to strengthen the Company\u2019s dominance in the highly competitive, INR 4000 crore category of Premium Cookies. Good Day is Britannia\u2019s largest brand with a revenue of INR 2600 crores, and […]<\/p>\n","protected":false},"author":2,"featured_media":5564,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-5563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-hopes"],"_links":{"self":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/5563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5563"}],"version-history":[{"count":1,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/5563\/revisions"}],"predecessor-version":[{"id":5566,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/5563\/revisions\/5566"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/media\/5564"}],"wp:attachment":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}