{"id":6116,"date":"2017-07-12T17:04:50","date_gmt":"2017-07-12T17:04:50","guid":{"rendered":"http:\/\/faceinews.com\/?p=6116"},"modified":"2017-07-12T17:04:50","modified_gmt":"2017-07-12T17:04:50","slug":"dr-batras-homeopathy-launches-new-campaign-phirsebachpan","status":"publish","type":"post","link":"https:\/\/www.faceinews.com\/?p=6116","title":{"rendered":"Dr Batra\u2019s\u2122 Homeopathy launches New Campaign: #PhirSeBachpan"},"content":{"rendered":"

\"dr.batra\"<\/a>Chennai, July 2017: Dr Batra\u2019s\u2122 Homeopathy, India\u2019s leading chain of homeopathy clinics,\u00a0announced the launch of its new advertising campaign #PhirSeBachpan. \u00a0The integrated campaign conceptualized by Water Communications combines a mix of TV, Radio, Digital and Print advertisements that went live on 1st July 2017. The media planning for this campaign is done by OMD Mudramax.<\/p>\n

\"dr-batras<\/a>The #PhirSeBachpan TVC begins with a small child looking into the mirror as he plays with his bouncy hair. A peppy jingle plays in the background. The child then transforms into an adult version of himself, who seems evidently disappointed with his scanty hair. He is seen attempting to conceal his bald patch with the jingle ending on a low note. The TVC concludes with a voice over \u2013 \u2018Treat your hair loss with Dr. Batra\u2019s\u2122 Homeopathy.\u2019<\/p>\n

\"dr.batra<\/a>Sanjeev Dhiman, Chief Marketing Officer, Dr. Batra\u2019s\u2122 Group of Companies said, \u201cDr Batra\u2019s has been synonymous with homeopathy and hair care for over 3 decades. Infact, 45% of our business comes from the hair segment. With the Indian hair care market growing at 18% and Indian homeopathy industry growing at 30%, we see this as an opportunity for us to further consolidate our position in this segment. While our previous campaigns were predominately focused on print, through this campaign we have shifted our focus to TVC, radio and digital mediums with print being a support medium. Having marked our presence in 130 cities we strongly feel that it\u2019s the right time to expand our reach through the TVC.\u201d
\nSpeaking about the campaign Mr. Dhiman further added, \u201cMany of us yearn to relive our childhood days for all the good reasons. It is that golden phase when one is blessed with the best of natural wellness, which is lost over the years due to several health, lifestyle and environmental related factors. We believe that the audiences will be charmed by the child\u2019s cuteness and feel sympathetic towards the adult version of him thereby driving a compelling message of not neglecting hair loss but rather treat the root cause of it with homeopathy.\u201d<\/p>\n

Vandana Sethhi, CEO and Creative Thinker, Water Communications said, \u201cThe new campaign celebrates the joy of childhood – hair in particular and wellness at large; offering a chance to restore the same with Dr Batra\u2019s\u2122 Homeopathy. Childhood! A time we all want to travel back to and hence the campaign message #PhirSeBachpan!
\nGerald Roche, Sr. VP & Principal Partner of OMD Mudramax said, \u201cThe plan for Dr Batra\u2019s new campaign is centred on achieving business goals in targeted markets. It was heartening to see the level of empowerment and confidence that Dr. Batra himself placed in the media agency; and we are more than delighted to go the extra mile in making sure that this campaign plan delivers on its stated objectives\u201d.
\nCredits:
\nClient: Dr. Batra\u2019s\u2122 Homeopathy
\nCreative Agency: Water Communications
\nCreative Team: Ragini Somani, Basit Shaikh, Akash Shandilya, Vinaya Salvi & Vinayak Polekar
\nProduction House: The Moon Studioz
\nProducer: Babla Mehta
\nDirector: Prasad Wadke
\nFilm: Phir Se Bachpan – 25 \/ 20 Secs<\/p>\n

About Dr Batra\u2019s\u2122 Group of Companies
\nDr Batra\u2019s\u2122 Group of Companies was founded by Dr. Mukesh Batra in 1982 in Mumbai. The Group today is the leading Homoeopathic healthcare corporate, with over 225 clinics across 130 cities with presence in India, Dubai and London. In 2009, the company introduced Aesthetic Services through its flagship brand Dr Batra\u2019s Aesthetic Solutions Pvt. Ltd. The aesthetic solutions arm of Dr Batra\u2019s offers wide services ranging from hair transplant, obesity solutions, to an array of skincare solutions.
\nThe brand has also made significant progress and development in personal and healthcare products under its well established division Dr Batra\u2019s Positive Health Products Pvt. Ltd. This marks a phenomenal contribution by Dr Batra\u2019s due to its individualized treatment and care to over 10 lakh patients across the globe, including 3 lakh hair patients and 1 lakh skin patients.
\nDr Batra\u2019s Cyber Clinic (www.drbatras.com) has been listed in the Limca Book of Records (Editions 2004 and 2005) for becoming the first-ever cyber clinic to offer online consultation to over 4.5 lakh patients every year. It has also launched the world\u2019s first tele-homoeopathy clinic which enables real-time multi-location connectivity. The brand is the only Homeopathic Most Trusted No. 1 Ranked Brand by The Brand Trust Report \u2013 India Study 2013, and feted as a Power Brand for the year 2012 by Planman Media. Dr Batra\u2019s is the world\u2019s first homoeopathic healthcare corporate to receive the much-coveted ISO 9001-2008 Certification. Moreover the brand is well known for its philanthropic work for underprivileged sections of the society to get free treatment.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chennai, July 2017: Dr Batra\u2019s\u2122 Homeopathy, India\u2019s leading chain of homeopathy clinics,\u00a0announced the launch of its new advertising campaign #PhirSeBachpan. \u00a0The integrated campaign conceptualized by Water Communications combines a mix of TV, Radio, Digital and Print advertisements that went live on 1st July 2017. The media planning for this campaign is done by OMD Mudramax. […]<\/p>\n","protected":false},"author":2,"featured_media":6117,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-6116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-value-added-services"],"_links":{"self":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/6116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6116"}],"version-history":[{"count":1,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/6116\/revisions"}],"predecessor-version":[{"id":6120,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/6116\/revisions\/6120"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/media\/6117"}],"wp:attachment":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}