{"id":6251,"date":"2017-07-18T13:48:12","date_gmt":"2017-07-18T13:48:12","guid":{"rendered":"http:\/\/faceinews.com\/?p=6251"},"modified":"2017-07-18T13:48:12","modified_gmt":"2017-07-18T13:48:12","slug":"at-11-dedicated-sports-channels-one-of-the-largest-sports-broadcasting-networks-in-the-indian-subcontinent-just-got-larger","status":"publish","type":"post","link":"https:\/\/www.faceinews.com\/?p=6251","title":{"rendered":"At 11 dedicated sports channels, one of the largest sports broadcasting networks in the Indian subcontinent, just got larger!"},"content":{"rendered":"

\"sachin\"<\/a>Sony Pictures Networks India (SPN) integrates the philosophy of \u2018Sports Inspires Life\u2019
\nto Go-Beyond\u00ae and engage viewers in a multi-sport viewership culture<\/p>\n

Christens global sporting legend, Sachin Tendulkar, as
\nSPN\u2019s Ambassador for Sports<\/p>\n

Complements existing bouquet with 2 new HD channels
\nSONY TEN 2 HD and SONY TEN 3 HD<\/p>\n

All channels in the sports network get their distinct content positioning<\/p>\n

Mumbai, July 18, 2017:<\/strong><\/p>\n

Sony Pictures Networks India (SPN)<\/strong> announced Sachin Tendulkar as SPN\u2019s Ambassador for Sports, as it groups its sports brands together under the business vertical – Sony Pictures Sports Network (SPSN).<\/p>\n

With the addition of 2 new HD channels, SONY TEN 2 HD and SONY TEN 3 HD, 11 channels dedicated to bringing the best domestic and international sporting action to viewers, Sony reinforces its position as one of the largest broadcaster of sports in the Indian subcontinent.<\/p>\n

With an aim to be at the forefront of curating and engaging the viewers in a multi-sport viewing culture in India and the subcontinent, Sony Pictures Networks will underline the credo of Go-Beyond with the unified theme of #sportsinspireslife.<\/p>\n

The diversified portfolio of content in SPN has distinct positioning across its 11 channels, so that not only does each channel retain its unique edge, but also makes it navigation friendly for the end-user, be it the purist, the sports enthusiast or the sports fan.<\/p>\n

The programming break-up of the 11 channels comprising 5 SD and 6 HD channels will be as follows:<\/p>\n

SONY SIX and
\nSONY SIX HD Home of cricket
\nSONY TEN 1 and
\nSONY TEN 1 HD Home of Wrestling Entertainment
\nSONY TEN 2 and
\nSONY TEN 2 HD Home of Football
\nSONY TEN 3 and
\nSONY TEN 3 HD Best of sporting events in Hindi
\nSONY ESPN and
\nSONY ESPN HD Best of International sports
\nSONY TEN GOLF HD Non-stop Golfing Action<\/p>\n

The credo of \u2018Go-Beyond\u2019 will be supported with an integrated campaign across both, ATL and digital platforms.<\/p>\n

Comments:
\nNP Singh, CEO, Sony Pictures Networks India
\n\u201cOur corporate philosophy of Go-Beyond encourages us to be brave, curious, insightful and visionary in everything we do. It takes leaders to Go-beyond at every step of the game because leaders just don\u2019t prepare for the future, they create it. And, it is the leader-mindset that has taken us from a single sports channel in 2012 to 11 dedicated sports channels in a span of 5 years. Currently, we are among the largest sports broadcasters in the Indian subcontinent. \u201c<\/p>\n

\u201cThe future of sports is multi-sport. Therefore, we want to engage viewers in a multi-sports milieu. As SPN\u2019s Ambassador for Sports, Sachin echoes our sentiment and intent to grow the viewership of different sports\u201d<\/p>\n

Rajesh Kaul, President, Sports and Distribution, Sony Pictures Networks, India
\n\u201cAt Sony Pictures Networks, we are committed to providing an unparalleled sports viewing experience with the best leagues, best athletes and the best of sport entertainment. We are in a unique position with over 11, 000 hours of live content this year that has given us the opportunity to create channel destinations for different sports. Each of our 11 channels will project a distinct content line-up from our expansive portfolio of domestic and national sporting properties.\u201d<\/p>\n

\u201cAs SPN\u2019s Ambassador\u2019s for Sports, Sachin Tendulkar, represents excellence, passion, determination, exacting standards of skill. He is known to push the boundaries to achieve more every time, which is also aligned to our network\u2019s credo, Go-Beyond.\u201d<\/p>\n

Sachin Tendulkar, SPN\u2019s Ambassador for Sports
\n\u201cSony Pictures Network\u2019s rallying credo of \u2018Go-Beyond\u2019 reflects my beliefs and resonates deeply. Among the many things that sports has taught me, is the ability to push the boundaries and raise the bar by stretching myself beyond my limits. And, as in sports so in life. Even when one has reached the pinnacle of success, the learning never stops. In direct and indirect ways, sports trains you to continuously become a better version of yourself. I shall always remain a student of sports because for me, sports inspires life. It is a privilege to associate with Sony Pictures Networks to curate a culture of multi-sport viewing in the Indian subcontinent. As SPN\u2019s Ambassador for Sports, I am going to personally call out for this change.\u201d<\/p>\n

To view the SPN Sports brand campaign films please visit:
\nFacebook Page: @sonypicturesnetworks
\nYouTube: https:\/\/www.youtube.com\/watch?v=hWQr41Afc7g<\/p>\n

About Sony Pictures Networks India (SPN)
\nSony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.<\/p>\n

SPN comprises 31 channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great Indian Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; Sony PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN\u2019s content library; \u00a0PIX and PIX HD, the English movie channels; LePlex HD showing critically-acclaimed Hollywood films; AXN and AXN HD, the action and adventure-oriented English entertainment channels; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, AATH, the Bangla movie channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; YAY!, the kids entertainment channel; Sports Network comprising 11 sports entertainment channels \u2013 SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, TEN 1, TEN 1 HD, TEN 2, TEN 2 HD, TEN 3, TEN 3 HD, TEN GOLF HD;\u00a0SonyLIV – the digital entertainment VOD platform, SPN Productions, the networks\u2019 film production arm and Sony Pictures Networks Distribution Pvt Ltd. (SPND) that distributes the networks television channels across different genres and languages through multiple content delivery platforms. SPN reaches out to over 700 million viewers in India and is available in 167 countries.<\/p>\n

The network has been awarded the elite title of \u2018Aon Best Employers India\u2019 in the 2017 edition in recognition of SPN\u2019s unique workplace culture and exceptional people practices.<\/p>\n

Sony Pictures Networks India is in its 22nd year of operations in India.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sony Pictures Networks India (SPN) integrates the philosophy of \u2018Sports Inspires Life\u2019 to Go-Beyond\u00ae and engage viewers in a multi-sport viewership culture Christens global sporting legend, Sachin Tendulkar, as SPN\u2019s Ambassador for Sports Complements existing bouquet with 2 new HD channels SONY TEN 2 HD and SONY TEN 3 HD All channels in the sports […]<\/p>\n","protected":false},"author":2,"featured_media":6252,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-6251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"_links":{"self":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/6251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6251"}],"version-history":[{"count":1,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/6251\/revisions"}],"predecessor-version":[{"id":6253,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/6251\/revisions\/6253"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/media\/6252"}],"wp:attachment":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}