{"id":6985,"date":"2017-08-23T04:49:48","date_gmt":"2017-08-23T04:49:48","guid":{"rendered":"http:\/\/faceinews.com\/?p=6985"},"modified":"2017-08-23T04:49:48","modified_gmt":"2017-08-23T04:49:48","slug":"orkla-strengthens-its-presence-in-india-with-a-foray-into-the-indian-confectionery-category","status":"publish","type":"post","link":"https:\/\/www.faceinews.com\/?p=6985","title":{"rendered":"Orkla strengthens its presence in India with a foray\u00a0into the Indian confectionery\u00a0category\u00a0"},"content":{"rendered":"<div><\/div>\n<div><b><a href=\"http:\/\/faceinews.com\/wp-content\/uploads\/2017\/08\/mtr-2.jpg\" rel=\"attachment wp-att-6986\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6986 size-full\" src=\"http:\/\/faceinews.com\/wp-content\/uploads\/2017\/08\/mtr-2.jpg\" alt=\"mtr 2\" width=\"300\" height=\"168\" srcset=\"https:\/\/www.faceinews.com\/wp-content\/uploads\/2017\/08\/mtr-2.jpg 300w, https:\/\/www.faceinews.com\/wp-content\/uploads\/2017\/08\/mtr-2-284x158.jpg 284w, https:\/\/www.faceinews.com\/wp-content\/uploads\/2017\/08\/mtr-2-128x72.jpg 128w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/b><\/div>\n<div><a href=\"http:\/\/faceinews.com\/wp-content\/uploads\/2017\/08\/Faceinews-Logo-Copy.png\" rel=\"attachment wp-att-6937\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6937\" src=\"http:\/\/faceinews.com\/wp-content\/uploads\/2017\/08\/Faceinews-Logo-Copy.png\" alt=\"Faceinews Logo - Copy\" width=\"173\" height=\"43\" \/><\/a><\/div>\n<div><\/div>\n<div><b>Launches Norway\u2019s No. 1 confectionery\u00a0brand &#8211; Laban &#8211; for the first time in\u00a0<\/b><b>India<\/b><\/div>\n<div><\/div>\n<div><strong><a href=\"http:\/\/faceinews.com\/wp-content\/uploads\/2017\/08\/mtr.jpg\" rel=\"attachment wp-att-6987\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6987 size-full\" src=\"http:\/\/faceinews.com\/wp-content\/uploads\/2017\/08\/mtr.jpg\" alt=\"mtr\" width=\"308\" height=\"164\" srcset=\"https:\/\/www.faceinews.com\/wp-content\/uploads\/2017\/08\/mtr.jpg 308w, https:\/\/www.faceinews.com\/wp-content\/uploads\/2017\/08\/mtr-300x160.jpg 300w\" sizes=\"auto, (max-width: 308px) 100vw, 308px\" \/><\/a><\/strong><\/div>\n<div><\/div>\n<div><strong>Orkla Group, the Norwegian leader<\/strong> in branded consumer goods and parent company of <strong>MTR Foods Pvt. Ltd.,<\/strong> today announced the company\u2019s foray into the Indian confectionery category with the launch of Laban \u2013 a specially crafted human-shaped, non-sticky, 100% vegetarian, fruit flavoured<\/div>\n<div>chew. The brand\u2019s entry also marks the first product from the company\u2019s portfolio in the confectionary category.<\/div>\n<div><\/div>\n<div>Laban \u2013 Norway\u2019s number 1 confectionery brand from Orkla, will be manufactured and distributed by MTR Foods Pvt. Ltd. in India. Extensive research was undertaken to arrive at a formulation that would not only suit the discerning Indian consumer preferences but also retain the brand attributes i.e. the stretchy, chewy quality of Laban and its unique human shape. The product proposition has been localized to make it a 100% vegetarian confectionary with a range of popular Indian flavors such as Strawberry, Mango, Green Mango and Orange.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Launches Norway\u2019s No. 1 confectionery\u00a0brand &#8211; Laban &#8211; for the first time in\u00a0India Orkla Group, the Norwegian leader in branded consumer goods and parent company of MTR Foods Pvt. Ltd., today announced the company\u2019s foray into the Indian confectionery category with the launch of Laban \u2013 a specially crafted human-shaped, non-sticky, 100% vegetarian, fruit flavoured [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6986,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-6985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-value-added-services"],"_links":{"self":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/6985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6985"}],"version-history":[{"count":1,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/6985\/revisions"}],"predecessor-version":[{"id":6988,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/6985\/revisions\/6988"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/media\/6986"}],"wp:attachment":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}