{"id":7878,"date":"2017-12-01T10:15:28","date_gmt":"2017-12-01T10:15:28","guid":{"rendered":"http:\/\/faceinews.com\/?p=7878"},"modified":"2017-12-01T10:15:28","modified_gmt":"2017-12-01T10:15:28","slug":"launch-of-multi-designer-concept-store-amortela","status":"publish","type":"post","link":"https:\/\/www.faceinews.com\/?p=7878","title":{"rendered":"Launch of Multi-Designer Concept Store \u2013\u00a0Amortela"},"content":{"rendered":"

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\"Faceinews<\/a><\/p>\n

Nov 24th<\/sup>\u00a02017, Chennai: Tucked away within the quiet by lanes of Poes Garden is\u00a0Amortela, the newest destination on the city\u2019s fashion map. Housed in a restored bungalow, this multi-designer concept store\u2019s seamless layout eases between two segments \u2013\u00a0Amortela\u00a0& Navalya \u2013 for western & Indo-western wear, respectively.<\/p>\n

The team behind\u00a0Amortela; Tija, Naina & Nishtha, have established a distinctive lifestyle brand that focuses on making fashion accessible to all. Browse through an array of aesthetic and authentic pret-a-porter wear – across diverse designs.. The line is a refined amalgamation of traditional techniques, rich textiles and progressive silhouettes \u2013 true traditions that weave into chic contemporary.<\/p>\n

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The store is a nod to the city\u2019s burgeoning fashion scene, with a key focus on championing both emerging and independent labels including Miuniku, Akaaro, Aharin, Runaway Bicycle, The.Third.Floor, Pushpak Vimaan, Doodlage, 5Cross, Rara Avis,\u00a0 Lotus Sutr,\u00a0 Mint Blush, Mati, Zuilee \u00a0and more.\u00a0Amortela\u2019s line of clothing shines a spotlight on monofilament silk saris, essential cuts in fun colour palettes, organic cotton dresses with natural dyes, slow clothing & anti-fit silhouettes.<\/p>\n

\u201cAny woman who is looking to invest in fashion as a way of life to dress up every occasion – big or little – can find in us a distinctive doorway to crafted-in-style creations. Our women will treat every road – literal or metaphorical – as a ramp walk on which she strides with originality and individuality,\u201d says Tija, Founder,\u00a0Amortela.<\/p>\n

At\u00a0Amortela, we seek to craft an experiential culture where clients spend the most important currency \u2013 time. The store will regularly host localised events including coffee brewing, photography shows, artisanal cheese workshops and other \u2018inspirational lifestyle evenings\u2019 that are reflective of the brand\u2019s ethos.<\/p>\n

Amortela, 25\/12, JJ road, Off Kasturi Rangan Road, Poes Garden, Chennai<\/p>\n","protected":false},"excerpt":{"rendered":"

Nov 24th\u00a02017, Chennai: Tucked away within the quiet by lanes of Poes Garden is\u00a0Amortela, the newest destination on the city\u2019s fashion map. Housed in a restored bungalow, this multi-designer concept store\u2019s seamless layout eases between two segments \u2013\u00a0Amortela\u00a0& Navalya \u2013 for western & Indo-western wear, respectively. The team behind\u00a0Amortela; Tija, Naina & Nishtha, have established […]<\/p>\n","protected":false},"author":2,"featured_media":7879,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-7878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-hopes"],"_links":{"self":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/7878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7878"}],"version-history":[{"count":1,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/7878\/revisions"}],"predecessor-version":[{"id":7881,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/7878\/revisions\/7881"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/media\/7879"}],"wp:attachment":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}