{"id":8390,"date":"2018-01-02T15:13:30","date_gmt":"2018-01-02T15:13:30","guid":{"rendered":"http:\/\/faceinews.com\/?p=8390"},"modified":"2018-01-02T15:13:30","modified_gmt":"2018-01-02T15:13:30","slug":"britannia-industries-ltd-launches-pure-magic-deuce-the-first-ever-bridge-product-in-biscuits","status":"publish","type":"post","link":"https:\/\/www.faceinews.com\/?p=8390","title":{"rendered":"Britannia Industries Ltd. Launches Pure Magic Deuce-the first ever \u2018bridge product\u2019 in biscuits"},"content":{"rendered":"

\"PM-DEUCE_Chocolate_60g<\/a><\/strong><\/p>\n

\"Faceinews<\/a><\/p>\n

Brings together the magic of crispy biscuit and smooth chocolate in an unprecedented format<\/em><\/strong>\u00a0<\/strong><\/p>\n

Britannia Industries Ltd. has launched a super-premium, indulgent biscuit called Pure Magic Deuce, in an unprecedented product format.<\/p>\n

\"PM_DeuceMilk_Biscuit_Guitar\"<\/a><\/p>\n

Pure Magic Deuce marks Britannia\u2019s foray into \u2018bridge products\u2019, a lucrative and fast growing segment within foods. The product consists of a dark, crispy biscuit with a slab of luxurious chocolate on top, which together delivers an enchanting, sensorial experience to the consumer\u2019s palette.<\/p>\n

Pure Magic Deuce is testimony to the Company\u2019s commitment to drive innovations, deliver superior product experiences and become a Total Foods Company. Britannia believes that there has been no real innovation in the biscuits category in well over 8 years, and Pure Magic Deuce is the very first\u00a0disruptive innovation that the category has seen in a long time.\u00a0The product has gone through iterative development over the last 1.5 years in the Company\u2019s R & D centre and Danish technology has been deployed to manufacture the product.<\/p>\n

\"PM-DEUCE_MILK_60g<\/a><\/p>\n

The product format has been created keeping in mind, youthful, indulgence seekers, who are constantly on the look-out for new food and snacking experiences. The luxurious coupling of rich biscuit and a slab of smooth chocolate on top sets it apart from other chocolate biscuits in the market, like chocolate sandwich biscuits, chocolate chip cookies, centre filled cookies and others.<\/p>\n

The rich indulgence of Pure Magic Deuce comes in 2 variants – Milk Choco and White Choco and is priced at INR. 30\/- for 60 g, containing 6 biscuits.<\/p>\n

\"PM_DeuceWhite_Biscuit\"<\/a><\/strong><\/p>\n

Ali Harris Shere, VP – Marketing, Britannia Industries Ltd.<\/strong>\u00a0had this to say,<\/p>\n

\u201cIndian consumers are increasingly demanding new and unique formats and snacking experiences. What\u2019s special about Pure Magic Deuce is its format; a slab of chocolate on a dark, crispy biscuit. This is truly the first disruptive innovation in the biscuit category in a very long time. We see this as a huge opportunity to expand our footprint in the macro-snacking category in India and move closer to our ambition of becoming a Total Foods Company\u201d<\/em><\/p>\n

The product is currently available in Delhi, Mumbai, Chennai, Bangalore, Coimbatore, Hyderabad and Pune.<\/p>\n","protected":false},"excerpt":{"rendered":"

Brings together the magic of crispy biscuit and smooth chocolate in an unprecedented format\u00a0 Britannia Industries Ltd. has launched a super-premium, indulgent biscuit called Pure Magic Deuce, in an unprecedented product format. Pure Magic Deuce marks Britannia\u2019s foray into \u2018bridge products\u2019, a lucrative and fast growing segment within foods. The product consists of a dark, […]<\/p>\n","protected":false},"author":2,"featured_media":8391,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-8390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-value-added-services"],"_links":{"self":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/8390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8390"}],"version-history":[{"count":1,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/8390\/revisions"}],"predecessor-version":[{"id":8395,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/posts\/8390\/revisions\/8395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=\/wp\/v2\/media\/8391"}],"wp:attachment":[{"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.faceinews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}