![\"Faceinews](\"http:\/\/faceinews.com\/wp-content\/uploads\/2017\/11\/Faceinews-Logo-Copy.png\"){kind=logo}
<\/a><\/p>\nFacebook link: <\/strong>https:\/\/www.facebook.com\/CelloWriting\/videos\/1605475872906785\/<\/a>\u00a0 \/ Link to download thevideo – <\/strong>https:\/\/we.tl\/qDcQG31fEg<\/em><\/strong><\/a><\/p>\n Theshort filmcommencesby portraying a scenario on how parents, unknowinglypressure their children to perform better. Cello pens is aware of the fact that this will only create more stress and anxiety in the child\u2019s mind. To reveal this truth, Cello Pens has come up with their campaign,\u201cSurprise Test\u201d.In this videothe parents of kids going to St. Albertus High School are asked to take the same exam that their childis taking- 6th<\/sup> graders mid-term test. While taking the test, theyexperience the level of stress that their kids go through. They realize that their constant pressure on their kids to get good marks only leads to creation of extra stress. The surprise test leads to a change in their perception and belief that \u2018Encouragement works better than Pressure\u2019.<\/p>\n \u201cWe at Cello Pens, understand the kind of stress that students go through during exams. While setting expectations for their children\u2019s sake, parents at times unknowingly put pressure on their kids before exams, adding to their overall stress. Cello Pens has come up with the \u2018surprise test\u2019 campaign to highlight the crucial role that parents play during exam time. \u00a0Their encouraging words make a lot of difference and have a great impact on children\u2019s minds & hearts. Encouragement boosts their confidence & helps the child perform better.\u201d said Tanveer Khan, Director \u2013 Marketing (CMO – India), BIC Cello.<\/em><\/p>\n This initiative is a part of Cello Exam Expert Series which is manufactured keeping in mind the comfort of the students using it.Cello Exam Expert Series (Maxriter, Pinpoint & Technotip) are designed to enable students to write for a longer time without pressure on their finger and wrist.The short filmwhich has been launched digitally iscreated by J. Walter Thompson (JWT), Mumbaiand directed by Abhishek Sengupta.<\/p>\n \u00a0<\/strong><\/p>\n About Cello Pens, a BIC Group Company<\/strong><\/p>\n Cello Pens is the market leader in writing instruments in India, offering a complete range of pens, pencils, colouring, and marking products, for all your writing requirements. Since 1995, Cello continues to revolutionize the stationery market with Swiss tips, German inks, rubber grips, and many other features never seen before in India. Cello continues to create excitement in the market even today with its interesting designs, smooth writing experience, and innovative technology. Cello factories produce millions of high-quality products a day, while its nation-wide distribution ensures that you will always find a Cello product available at a store near you.<\/p>\n