ICTRB 2015, International Conference on Trends in Retailing and Branding is starting on 19 February, 2015and ending on 20 February, 2015.

The Conference will be hosted at the University of Madras.

ICTRB 2015 is a platform where several worthwhile areas tend to be discussed. Several of these are Retail, Marketing, Business, Brand, Sales and Branding.

CONFERENCE OBJECTIVE

The aim of the two day international conference is to bring together the retail industry, policy makers, regulators and researchers from academia and consultancy firms to focus on the impact of retail- ing trends and branding techniques in the contemporary scenario with the aim of exploring overarching themes to develop strate- gies and tactics for better performance of retailers in the market.