~A unique Experience Centre for spearheading awareness and facilitating exploration, while adopting latest waterproofing solutions for influencers and users
September 22, 2015: Dr. Fixit from the house of Pidilite, the industry leader in Construction Chemicals, has launched Dr. Fixit Experience Centre in Chennai, the first of its kind Experience Centre to spread awareness and facilitate exploration, while adopting modern and latest waterproofing solutions for architects, builders and contractors. The Experience Centre was inaugurated by Mr. Madhukar B Parekh, Chairman – Pidilite Industries Ltd and it is the first of many that will eventually get created in focus towns for construction chemicals division.
Dr. Fixit Experience Centre is designed not only to showcase the range by surface area and innovations but it will also enhance the user experience by sharing visuals and demonstration for right application practices, end-to-end solutions, and bringing in global knowledge on waterproofing. The center will be propagated as a place where the construction fraternity can seek expert advice on waterproofing and get trained.
Speaking on the occassion, Mr. Madhukar B Parekh, Chairman – Pidilite Industries said, “Dr. Fixit Experience Centre in Chennai is our sincere endeavour to spread awareness and facilitate innovation through showcasing of our latest waterproofing solutions to important architects, builders and contractors.“
Dr. Sanjay Bahadur – CEO – Construction Chemicals Division said “Chennai is the biggest commercial and industrial centre in South India with huge growth happening in infrastructure, industrial and housing segments. Therefore Chennai is an ideal location to set-up the first our many Experience Centres which will shortly come-up across India.“
The launch will be done over two days (22nd & 23rd September 2015). On the first day, it will involve a Round Table Discussion involving architects, builders & PMCs. The discussion topic would be ‘Evolution of waterproofing and limitations of conventional methods in an era of new construction practices.’ Thereafter the innauguration will happen, followed by a tour of the center and demonstration on table top mock ups.
The second day will include felicitation of long term partners such as contractors and applicators who will then be invited to share their experiences about Dr. Fixit. And lastly, Academicians – Faculty Heads and Student Council bodies of Top 8 architectural colleges will be invited to launch the Architect of the Year contest.
About Pidilite Industries Ltd.
Pidilite Industries Limited has been a pioneer in consumer and specialties chemicals in India. Over two-third of the company’s sale comes from products and segments it has pioneered in India. Its product range includes Adhesives and Sealants, Construction and Paint Chemicals, Automotive Chemicals, Art Materials, Industrial Adhesives, Industrial and Textile Resins and Organic Pigments and Preparations. Most of the products have been developed through strong in-house R&D. Pidilite is also growing its international presence through acquisitions and setting up manufacturing facilities and sales offices in important regions around the world. Fevicol is now the largest selling adhesives brand in Asia.
About CC Division
Construction Chemicals Division of Pidilite offers a wide range of applications such as Waterproofing, Repair Solutions for existing structures and Tile Fixing Solutions. Also it offers host of other applications like Exterior Coatings, Sealants, Concrete Admixtures, Floorings and Grouts to satisfy all construction related problems.
Pidilite is dominant player in Construction Chemical Industry and the market leader in Retail Segment. Hitherto, the competitors were focusing only on projects. But Pidilite has changed the industry paradigm when it forayed in retail segment. This step ensured that latest in Construction Chemical technology was made available to the common man. The company further enhanced its customer centric policies by being the first in the industry to start an in-house Technical Services Cell, which assists customers in diagnosing the problem and selecting the right product.
All these efforts are supported by Cutting Edge R&D centers (in India & Singapore), manned by an excellent pool of professionals and state-of-the-art manufacturing facilities. Today, Dr. Fixit is exported to over 20 countries and has been launched in Thailand, UAE & Singapore through Pidilite’s wholly owned subsidiaries.
