Maruti Suzuki India Limited (MSIL), leader in the Indian automobile industry, launched NEXA OMR, its new premium sales channel.

NEXA OMR located in Perungudi  was inaugurated by R.S. Kalsi, Executive Director (Marketing & Sales) and Partho Banerjee Senior Vice President in the presence of Srinivasan and Anu Karthik, CEO Pillai Motors.

NEXA marks the first initiative by an automobile company to go beyond selling cars and create a new format of retail experience for the customer. Nearly 100 NEXA showrooms will come up across India over the next 6-8 months.

“We showcased the car in Frankfurt motor show. By October 26, we will be launching it in India not only to domestic market but also to over hundred foreign markets”, Maruti Suzuki India Executive Director R S Kalsi told reporters.

Maruti Suzuki introduced Baleno as a premium sedan in the domestic market years back but later stopped its production.

The company is mulling the re-entry of the brand Baleno as a premium hatchback.

“It will be a Made-in-India car and will be exported to over hundred countries like European countries and Latin American countries”, Kalsi said after unveiling the 71st Nexa outlet here.

Stating that the premium hatchback segment was growing at a rate of 20 per cent year-on-year, the company would sell Baleno as the second product from Nexa outlets.

“Baleno will be available as our second product from Nexa showrooms after SUV S-Cross. Already, we have sold 10,000 S-Cross. There has been a significant response for Nexa outlets. By March 2016, we will be having 100 Nexa showrooms across the country”, he said.

The company is also planning to open seven more Nexa outlets in Tamil Nadu, said Maruti Suzuki India Senior Vice-President (New Channel) Marketing and Sales Partho Banerjee.

“We already have three outlets now. We are planning to open seven more, taking the total to 10 Nexa outlets in Tamil Nadu”, he added.