• Innovative Windows 10 Pro devices, starting at Rs 14,999, on offer from leading brands such as Acer, Datamini, Dell, Lenovo, HP and Smartron

 

Chennai,May 10, 2016:Microsoft and Tamil Nadu Small and Tiny Industries Association (TANSTIA) have come together to offera range of modern business devicespowered byWindows 10Pro to empower Small and Medium Businesses (SMBs) in the state to fast-track their growth.Microsoft,along with OEM partnersAcer, Datamini, Dell, Lenovo, HP, and Smartronamong others – is bringing a range of laptops, desktops and hybrid (2-in-1) devices for TANSTIA’s member SMBs. All of these devices address three crucial business needs of SMBS–Productivity,Security, and Cost Effectiveness.

These devices,showcased today, harness the power of Windows 10 Pro to work seamlessly across form factors – from notebooks, tablets and innovative 2-in-1 hybrids, to desktops and powerful workstations with keyboard, mouse and large displays.Further, they allow SMBS to leverage cost-effective solutions using mobility and the cloud to foster collaboration and taketheir business to the next level.SMBs can then manage the day-to-day challenges of anywhere, anytime access to data and business tools to stay competitive and productive without any fear of data breaches.

To make adoption of technology easier for SMBs, Microsoft and its OEM partners are making these devices available for TANSTIA members atcompelling prices starting from INR.14,999.Some key devices being offeredinclude theAcer Travelmate P645 notebook, Datamini TPOS7 tabletDell Latitude 115000 Series 2-in-1, HP Spectre Pro x360 2-in-1., Lenovo ThinkPad Lenovo X1 Yoga, and theSmartronTBook2 in 1.

“We believe today’s entrepreneur aspires for more in an extremely competitive environment. Therefore, having the right set of tools and solutions is a necessity for him to stay ahead.In today’s mobile-first, cloud-first world, Microsoft’s endeavor is to empower its customers to thrive. Microsoft is focused on creating a portfolio of Windows 10 powered devices that are modern and come in innovative form factors, while being relevant and affordable for Indian SMBs. Tamil Nadu is home to some of the most progressive SMBs in the country and we are glad that we are helping them accelerate their business”, said Manohar Hotchandani, Director, Business Development,Microsoft.

“We are glad that large companies like Microsoft are coming forward to support the growth of SMBS in Tamil Nadu. With these new offerings from Microsoft, we are confident that businesses will be able to increase their efficiency, widen their market, and compete at a larger scale with global companies,” said CK Mohan, Vice President -TANSTIA.

In addition, Microsoft is also bringing cloud powered solutions, developed by its ISV partners to address the most crucial business needs of SMBs in the state. Together with Microsoft Office 365 – Smarter SMBandIDOSaddress key areas like Business Efficiency CRM, Finance and Accounting.Quadrasystems.net India Private Limited (Quadra), a Microsoft Gold Competency partner will lead the deployment of these solutions in the state.

SmarterSMB by Smarter Biz: is a CRM application built on Microsoft Excel and helps SMBs manage customer relationships, optimize sales, and improve communication and collaboration with customers. IDOS is a Microsoft Excel-basedsimple-to-use accounting software which comes with in-built compliance and real-time internal audit capabilities.

“We continue to extend and enhance our platforms, services and the cloud that powers them, to fit into the changing, real-world business processes,”added Mr. Hotchandani.

According to research conducted by Zinnov, Tamil Nadu is among the Top 8 states in country in technology adoption. SMBs in cities like Chennai, Coimbatore, Madurai and Tiruppur are among the leaders in technology adoption. Key sectors where SMBs from Tamil Nadu lead include – Manufacturing, Retail, Hospitality and Services.

About Microsoft:Founded in 1975, Microsoft (Nasdaq “MSFT”) Microsoft is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more. Microsoft set up its India operations in 1990. Today, Microsoft entities in India have over 7,000 employees engaged in sales and marketing, research and development, and customer services & support across 10 Indian cities – Ahmedabad, Bangalore, Chennai, Delhi, Gurgaon, Hyderabad, Kochi, Kolkata, Mumbai and Pune.

About TANSTIA: Tamil Nadu Small & Tiny Industries Association (TANSTIA) is the apex body of Micro and Small Scale Industries in Tamil Nadu registered in the year of 1956. TANSTIA recognized by both the State and Central Govt, and representing various Govt bodies and committees. TANSTIA having member of 140 associations consisting District SME association, Industrial Estate association, product wise associations and represent nearly 5.80 lakhs MSMEs all over the state of Tamil Nadu.