Chennai, June 22nd, 2016: Nippon Paint, Asia’s number one paint company, today launched “Momento” a new range of Special Effect Paint. Nippon Paint partnered with NIFT, Chennai to create design patterns using the special effect paint. The company shortlisted nine design patterns created by the aspiring students of NIFT, Chennai. This association has created platform for the students to explore and exhibit their creative ideas using paints for Nippon Momento range.
Two levels of contest have been conducted and they were provided with the entire Momento range from Nippon to create their own designs. Nippon Paint received over 75 entries, of which 9 patterns were shortlisted under the Momento brand. The newly launched range of special effects paints, “Momento” comes in three variants: Elegant, Enhancer and Dzine.
Product description:
- Elegant
The Elegant range will help to create a stylish impression with luxurious matt textures and rich colors. Innovative and enchanting, Elegant is formed with gelatine pigments and rich colours to evoke the essence of Italian renaissance. Its thick formation spreads across any surface to create an exquisite texture. With odourless and water-based features, it transforms any interior environment into a rustic masterpiece.
- Enhancer
The Enhancer range will provide a glazed-look over the walls to create serene winter masterpieces of frost texture bathed in snow, pearl or gold lustre. The entire range focuses on providing homes with a soothing and spacey appearance.
- Dzine
The Dzine range will bring an out-of-the-box, unorthodox approach to painting walls. This variant is easy-to-use and enable’s homeowners to be able to design their own homes.
During the launch, Mr. Mahesh Anand, President of Nippon Paint said, “With this new launch, our focus is to primarily reach out to homeowners who are looking to redo their homes based on their respective personalities. As designed by NIFT students the patterns using ‘Momento’ range of products are easy-to-use and ideal for homeowners who enjoy painting their own living spaces. Partnering with NIFT Chennai has definitely proved beneficial to us- the students come with interesting, fresh ideas and it was truly a delight to see such beautiful patterns created with our paints.”
Dr. Anita Mabel Manohar, Director of NIFT said, “For the past 21 years, NIFT Chennai has always looked forward to partner with leading brands of various categories. Our association with a prominent brand like Nippon paint has given our students the platform to showcase their immense design talent. We have always emphasized on teaching our students the importance of design – not just for clothing but across various products. Nippon Paint provided all our students with a great platform to be able to demonstrate their design abilities. This hereby symbolizes what NIFT stands for- design and innovation can be displayed in all the form; be it cloths or walls.”
About Nippon Paint:
Nippon Paint, founded in Japan has over 135 years of experience and is the number one paint manufacturer in Asia, and among the leading paint manufacturers of the world. Nippon Paint produces high-quality paints and coats for decorative, industrial and automotive sectors. Over the years, Nippon Paint has perfected its products by means of breakthrough paint technology, with an emphasis on innovation and eco-friendliness. Nippon Paint’s mission is to create advanced products that boost quality of life while protecting the environment. Through innovative technology, Nippon Paint benefits its customers and society. The company and its subsidiaries has presence in 31 countries which includes Japan, Singapore, Malaysia, South Korea, China, India, Pakistan, United Kingdom, Germany, Greece and Russia.
For more information, please visit http://www.nipponpaint.co.in/; on Facebook at https://www.facebook.com/NipponPaintIndia and on Twitter at @NipponIndia
